Inventory Planning is a tool that helps you plan your Outbrain DSP campaigns by showing you the potential reach and cost of your targeting ideas. It allows you to add filters such as locations, publishers, devices, media sources, browsers, connection types, and more.
Once you’ve added targeting filters, you’ll gain insight into crucial information, such as your reach, average CPM, CPC, and CTR.
To access the Inventory Planner, click on the corresponding tab in the Menu located on the left-hand side of your screen.
In the Inventory Planner, you’ll see aggregated auction data for the past 30 days. To explore a particular segment, simply click + Add Filter, check the selected filters, then click Apply. The filters will appear next to the + Apply filter button. The reach, CPM, CPC, and CTR will all be updated to reflect your choices.
You can also use the tool to check potential reach for a specific Publisher list you've already uploaded to your DSP Agency or Account.
To do that, select "Filter by publisher group" in the Publisher filter section and select the desired publisher list from the dropdown.
Use Inventory Planning To:
See how many impressions are available in a segment that you’re planning to target.
Find out whether your reach is large enough, whether it is geared towards certain locations, or how it is spread out across different devices.
Learn what prices you should expect for a specific segment.
Explore new ad group ideas while keeping your budget in mind.
Find the best opportunities to scale your campaign.
Understand the potential reach of your campaigns.