All successful advertising campaigns start with a specific business objective. Outbrain DSP campaign goals, powered by Autopilot, help you manage all your campaign business objectives within a single interface.
Creating Goals
After creating a new campaign, you'll be directed to the Settings page. First, give your new campaign a title, and then it's time to set your goals. Select the Add New Goal option.
You can choose to focus on traffic acquisition, conversions, or engagement.
Traffic Acquisition Metric:
CPC
Conversion Metric:
CPA
Engagement Metrics:
Time on Site (measured in seconds)
Max Bounce Rate
Pageviews per Visit
New Users
Cost per Non-Bounced Visit
Cost per New Visitor
Cost per Pageview
Cost per Completed Video View
Campaign goals were designed to support multiple objectives, for example, hitting a $50 CPA and a 65% max bounce rate. If you enter multiple goals, you can (and should) determine the primary goal by clicking on it, and choosing Save as the Autopilot will only optimize towards your primary goal. You'll still be able to track your performance regarding your other goals.
Once you complete the campaign goal setup, the primary goal column will appear in the reporting tables. The color performance indicators in the column show whether your primary goal is being met. You can track your other goals by hovering your mouse pointer over the smiley faces.
The columns are available at the account, campaign, and ad group levels, allowing for detailed optimization.
Beyond the table breakdowns, Outbrain DSP also offers a visual presentation of the campaign performance, allowing you to make nice graphs for your team.