Outbrain DSP considers bidding requests when they match your targeting preferences. As you know your audience best, you can rely on targeting options to focus on buying quality impressions.

You can set targeting preferences in both ways: by positively targeting online users who match certain conditions and/or excluding some conditions. When you target a specific type of audience, context, content, or technology, all the others of the same type are automatically excluded.

For example: If you set up a campaign and add an ad group with ads in Italian language, you will probably want to set the location targeting to Italy. Outbrain DSP will consider this targeting option and deliver ads only to online users who are located in Italy and not anywhere else in the world. On the other hand, if you want to target the whole world but exclude certain countries, excluding logic is recommended to achieve this. This way, you will deliberately exclude specific groups of online users from targeting.

Targeting options are available on the Ad Group level under a section named Targeting. All targeting options are disabled by default, and you should start adding them by clicking on the + Add button located next to each targeting option. If you change your mind regarding specific targeting that you have already added, you can remove it by clicking on the - Remove button.