Targeting Options in Outbrain DSP | Outbrain DSP Help Center

You can assign one or more targeting options for each Ad Group.

All targeting options are organized into the following categories:

Native Campaigns	Display Campaigns	Video Campaigns
Location Target specific GEO locations by including or excluding specific cities, countries, states, DMA regions, or postcodes.	Location Target specific GEO locations by including or excluding specific cities, countries, states, DMA regions, or postcodes.	Location Target specific GEO locations by including or excluding specific cities, countries, states, DMA regions, or postcodes.
Language The system will only serve the ad on websites that match the language of your Creative. If the language of the Creative is not detected, the system will default to the language set in the Campaign Settings.	Language The system will only serve the ad on websites that match the language of your Creative. If the language of the Creative is not detected, the system will default to the language set in the Campaign Settings.	Language The system will only serve the ad on websites that match the language of your Creative. If the language of the Creative is not detected, the system will default to the language set in the Campaign Settings.
Devices Target specific devices (desktop, smartphone, tablet), operating systems, web browsers, and/or connection types (cellular, wifi).	Devices Target specific devices (desktop, smartphone, tablet), operating systems, web browsers, and/or connection types (cellular, wifi).	Devices Select specific devices (desktop, smartphone, tablet, CTV, and OTT), operating systems, web browsers, and/or connection types (cellular, wifi).
Environment Limit inventory to display on website or in-app mediums only.	Environment Limit inventory to display on website or in-app mediums only.	Environment Limit inventory to display on website or in-app mediums only.
Publishers & Placements Include or exclude your custom lists of publishers and/or placements.	Publishers & Placements Include or exclude your custom lists of publishers and/or placements.	Publishers & Placements Include or exclude your custom lists of publishers and/or placements.
Contextual Include or exclude IAB categories to target publishers based on their context.	Contextual Include or exclude IAB categories to target publishers based on their context.	Contextual Include or exclude IAB categories to target publishers based on their context.
Retargeting Include or exclude segments you’ve created to retarget existing audiences.	Retargeting Include or exclude segments you’ve created to retarget existing audiences.	Retargeting Include or exclude segments you’ve created to retarget existing audiences.
Audiences Include or exclude demographics and interest segments to target specific audiences.	Audiences Include or exclude demographics and interest segments to target specific audiences.	Audiences Include or exclude demographics and interest segments to target specific audiences.
Keywords Include or exclude custom lists of keywords to target/avoid targeting website content that is relevant/not relevant to your campaign.	Keywords Include or exclude custom lists of keywords to target/avoid targeting website content that is relevant/not relevant to your campaign.	Keywords Include or exclude custom lists of keywords to target/avoid targeting website content that is relevant/not relevant to your campaign.
		Video Settings Define video players, protocols, and/or streaming-specific targeting.