When setting up an ad group in Outbrain DSP, you will see your Publishers targeting capabilities in the Targeting section.

Publishers are the most important attributes that determine the performance of the traffic you buy. You need to upload your publishers' list first. To learn how to do that, check out this help page.

After you’ve uploaded your publishers’ lists, you can go ahead and include and/or exclude those lists by adding the Publishers & Placements targeting option to your ad group.

1. Add a new ad group or navigate to the existing ad group settings.

2. Navigate to the Ad Group Settings and open the Inventory Tab.

3. Start including and/or excluding publishers’ lists by selecting them from the drop-down list.

You might notice some lists already added on the include and/or exclude list separated by the caption Publisher lists set on higher levels. This is part of the Default Settings feature. We show here a quick overview of publisher lists targeted from upper entity levels for better viewability.