Video Advertising creates a premium user experience, which results in higher ad engagement. Since the consumption of online video is rapidly growing, video programmatic ad buying is especially popular across mobile websites and mobile applications.
To reach audiences ready to engage with video, you can set video-specific targeting options that improve video campaign usage. This gives you extra control over where and how video ads appear.
Adding the Video Settings targeting option enables you to:
Select one, more, or all API Frameworks for the structure or format of the video ad:
VPAID 1.0
VPAID 2.0
MRAID 1.0
MRAID 2.0
MRAID 3.0
ORMMA
Select one, more, or all specific video protocols set by IAB:
VAST 1.0
VAST 1.0 WRAPPER
VAST 2.0
VAST 2.0 WRAPPER
VAST 3.0
VAST 3.0 WRAPPER
VAST 4.0
VAST 4.0 WRAPPER
DAAST 1.0
DAAST 1.0 WRAPPER
Select placements with options to allow, require, or block the video skipping option.
Select one, more, or all viewability options on in-stream: pre-roll, mid-roll, and/or post-roll.