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IAB Taxonomy ID Mapping
Updated over 2 months ago

About IAB Taxonomy

The IAB Content Taxonomy provides a “common language” that can be used when describing the content. Typical uses of the content taxonomy are contextual targeting and brand safety. This help page contains upper-level and granular categories defined by the IAB that you can find in the Outbrain DSP dashboard when applying contextual targeting.

You may notice that some sensitive categories included in the IAB categories list are not available in the list below and in the Outbrain DSP dashboard. This is a decision we intentionally made to enable the highest standards for your brand safety. You can find the list of the excluded sensitive categories at the bottom of this help page. These categories are automatically excluded from targeting when running campaigns with Outbrain DSP.

Table of Upper Categories

  • 1 - Automotive

  • 42 - Books and Literature

  • 52 - Business and Finance

  • 123 - Careers

  • 132 - Education

  • 151 - Amusement and Theme Parks

  • 165 - Wedding

  • 186 - Family and Relationships

  • 210 - Food & Drink

  • 223 - Healthy Living

  • 239 - Hobbies & Interests

  • 274 - Home & Garden

  • 286 - Medical Health

  • 324 - Movies

  • 338 - Music and Audio

  • 379 - News and Politics

  • 391 - Personal Finance

  • 422 - Pets

  • 432 - Pop Culture

  • 441 - Real Estate

  • 464 - Science

  • 473 - Shopping

  • 483 - Sports

  • 552 - Style & Fashion

  • 596 - Technology & Computing

  • 640 - Television

  • 653 - Travel

  • 680 - Video Gaming

Allowed Categories List

1 - Automotive

Value

Category Name

3

Commercial Trucks

4

Sedan

5

Station Wagon

8

Convertible

9

Coupe

10

Crossover

11

Hatchback

13

Minivan

14

Off-Road Vehicles

15

Pickup Trucks

18

Certified Pre-Owned Cars

19

Classic Cars

22

Green Vehicles

23

Luxury Cars

24

Performance Cars

25

Car Culture

27

Motorcycles

28

Road-Side Assistance

30

Auto Buying and Selling

32

Auto Parts

34

Auto Repair

42 - Books and Literature

52 - Business and Finance

Value

Category Name

53

Business

55

Human Resources

57

Logistics

58

Marketing and Advertising

77

Government Business

78

Green Solutions

102

Agriculture

107

Metals Industry

119

Biotech and Biomedical Industry

121

Construction Industry

123 - Careers

Value

Category Name

125

Career Advice

126

Career Planning

127

Job Search

128

Job Fairs

129

Resume Writing and Advice

130

Remote Working

132 - Education

Value

Category Name

133

Adult Education

134

Private School

135

Secondary Education

136

Special Education

137

College Education

139

Postgraduate Education

145

Homeschooling

146

Homework and Study

147

Language Learning

149

Primary Education

151 - Amusement and Theme Parks

165 - Wedding

186 - Family and Relationships

Value

Category Name

188

Dating

189

Divorce

190

Eldercare

191

Marriage and Civil Unions

193

Adoption and Fostering

194

Daycare and Pre-School

195

Internet Safety

196

Parenting Babies and Toddlers

197

Parenting Children Aged 4-11

198

Parenting Teens

201 - Fine art

Value

Category Name

205

Digital Arts

210 - Food & Drink

Value

Category Name

211

Alcoholic Beverages

212

Vegan Diets

213

Vegetarian Diets

214

World Cuisines

215

Barbecues and Grilling

217

Desserts and Baking

218

Dining Out

221

Healthy Cooking and Eating

222

Non-Alcoholic Beverages

223 - Healthy Living

Value

Category Name

225

Fitness and Exercise

227

Running and Jogging

228

Men's Health

229

Nutrition

231

Weight Loss

233

Alternative Medicine

234

Herbs and Supplements

235

Holistic Health

238

Women's Health

239 - Hobbies & Interests

Value

Category Name

241

Magic and Illusion

243

Musical Instruments

244

Paranormal Phenomena

245

Radio Control

246

Sci-fi and Fantasy

248

Arts and Crafts

249

Beadwork

250

Candle and Soap Making

251

Drawing and Sketching

252

Jewellery Making

253

Needlework

254

Painting

255

Photography

256

Scrapbooking

257

Woodworking

259

Birdwatching

260

Cigars

261

Collecting

262

Comic Books

263

Stamps and Coins

264

Content Production

265

Audio Production

266

Freelance Writing

267

Screenwriting

270

Board Games and Puzzles

271

Card Games

272

Roleplaying Games

273

Genealogy and Ancestry

274 - Home & Garden

Value

Category Name

275

Gardening

276

Remodeling & Construction

278

Home Appliances

279

Home Entertaining

280

Home Improvement

282

Indoor Environmental Quality

283

Interior Decorating

284

Landscaping

286 - Medical Health

Value

Category Name

309

Skin and Dermatology

316

Dental Health

324 - Movies

338 - Music and Audio

379 - News and Politics

Value

Category Name

382

International News

384

Local News

385

National News

386

Politics

390

Weather

391 - Personal Finance

Value

Category Name

395

Student Financial Aid

396

Financial Planning

398

Insurance

405

Personal Debt

410

Personal Investing

411

Hedge Funds

412

Mutual Funds

413

Options

414

Stocks and Bonds

415

Personal Taxes

416

Retirement Planning

422 - Pets

Value

Category Name

423

Birds

424

Cats

425

Dogs

426

Fish and Aquariums

427

Large Animals

429

Reptiles

430

Veterinary Medicine

432 - Pop Culture

Value

Category Name

440

Humor and Satire

441 - Real Estate

Value

Category Name

442

Apartments

451

Real Estate Buying and Selling

464 - Science

Value

Category Name

465

Biological Sciences

466

Chemistry

469

Geography

470

Geology

471

Physics

472

Space and Astronomy

473 - Shopping

Value

Category Name

474

Coupons and Discounts

481

Sales and Promotions

483 - Sports

Value

Category Name

484

American Football

485

Boxing

486

Cheerleading

491

Cricket

492

Cycling

496

Equine Sports

497

Horse Racing

499

Canoeing and Kayaking

500

Climbing

501

Paintball

502

Scuba Diving

503

Skateboarding

504

Snowboarding

505

Surfing and Bodyboarding

506

Waterskiing and Wakeboarding

510

Figure Skating

511

Fishing Sports

512

Golf

514

Haunting and Shooting

515

Ice Hockey

516

Inline Skating

518

Auto Racing

519

Motorcycle Sports

520

Martial Arts

521

Olympic Sports

525

Rodeo

527

Rugby

530

Sailing

531

Skiing

533

Soccer

537

Swimming

538

Table Tennis

539

Tennis

541

Volleyball

542

Walking

545

Baseball

547

Basketball

549

Bodybuilding

552 - Style & Fashion

Value

Category Name

553

Beauty

560

Women's Fashion

561

Women's Accessories

565

Women's Jewelry and Watches

566

Women's Clothing

574

Body Art

575

Children's Clothing

576

Designer Clothing

579

Men's Fashion

580

Men's Accessories

581

Men's Jewelry and Watches

582

Men's Clothing

596 - Technology & Computing

Value

Category Name

600

Computer Networking

601

Computer Peripherals

602

Computer Software and Applications

603

3-D Graphics

605

Shareware and Freeware

607

Web Conferencing

608

Antivirus Software

610

Computer Animation

611

Databases

612

Desktop Publishing

613

Digital Audio

614

Graphics Software

616

Data Storage and Warehousing

618

Information and Network Security

619

Internet

623

Email

624

Internet for Beginners

627

Search

629

Web Design and HTML

631

Programming Languages

633

Cameras and Camcorders

634

Home Entertainment Systems

635

Smartphones

636

Tablets and E-readers

640 - Television

653 - Travel

Value

Category Name

656

Africa Travel

657

Asia Travel

658

Australia and Oceania Travel

659

Europe Travel

660

North America Travel

662

South America Travel

665

Adventure Travel

666

Family Travel

667

Honeymoons and Getaways

668

Hotels and Motels

671

Spas

672

Air Travel

674

Bed & Breakfasts

675

Budget Travel

676

Business Travel

677

Camping

678

Cruises

680 - Video Gaming

Excluded Sensitive Categories List

199

Special Needs Kids

219

Food Allergies

236

Physical Therapy

237

Smoking Cessation

287

Diseases and Conditions

288

Allergies

289

Ear, Nose and Throat Conditions

290

Endocrine and Metabolic Diseases

293

Thyroid Disorders

296

Heart and Cardiovascular Diseases

297

Infectious Diseases

300

Lung and Respiratory Health

301

Mental Health

304

Infertility

305

Pregnancy

306

Blood Disorders

307

Sexual Health

310

Sleep Disorders

311

Substance Abuse

312

Bone and Joint Conditions

313

Brain and Nervous System Disorders

314

Cancer

315

Cold and Flu

318

Digestive Disorders

388

Political Issues

454

Agnosticism

458

Buddhism

459

Christianity

460

Hinduism

461

Islam

462

Judaism

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