Google Tag Manager is a tool management system that allows you to quickly and easily add and update code fragments or snippets to a web page, such as analytics, conversion tracking, and remarketing code, without needing to edit the website's code.

Tags are segments of code provided by marketing, analytics, and support vendors. With Tags, you can easily integrate different products and services directly into your website.

Outbrain DSP Pixel is a snippet of code that allows you to gather valuable information about visitors' actions on your website. It comes as a JavaScript tag, which can be downloaded directly from Google Tag Manager. The DSP Pixel contains code that calls our servers and stores user information in the first-party website cookie. After implementation, it is crucial to confirm that the DSP Pixel is firing on your page.

1. Navigate to the Google Tag Manager and select Templates from the menu located on the left-hand side of the page.

2. In the Tag Templates section, click on Search Gallery and search for the Outbrain DSP Pixel.

3. Click on the Outbrain DSP Pixel option. The template details will open, allowing you to add the DSP Pixel to your selected workspace.

4. Click Add to workspace.

5. After clicking Add to Workspace, a popup will appear, prompting you to confirm if you want to add the DSP Pixel. Confirm this by clicking Add. You have now successfully added the DSP Pixel to your workspace.

​PLEASE NOTE: This is a website implementation of the Outbrain DSP Pixel.

1. Return to Overview within the Google Tag Manager.

2. Click Add a New Tag, located in the New Tag box within the menu. A new window will open.

3. Click Tag Configuration.

4. Find and click Outbrain DSP Pixel from the custom tags section.

5. Select the name of your new tag, for example, DSP - Web Pixel.

6. Now it's time to set the Pixel ID. You can find your ID by navigating to the DSP Dashboard and opening the Conversions tab.

Copy your ID and paste it into the selected field.

7. Find the Advanced Settings drop-down menu and select the Once per page option in the tag firing options.

8. Scroll down and click on Triggering.

9. Under Triggers, ensure that the Outbrain DSP Pixel is active on all pages and then click the Add button.

PLEASE NOTE: You must still define specific conversion definitions in the DSP dashboard. To learn more about conversion definitions, click here.
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10. Click the Save button.

1. To verify that the Outbrain DSP Pixel is working correctly, click the Preview button at the top right of the page.

2. Next, enter your website URL and click Connect.

3. After connecting, your website will open in a separate window. Minimize the window, return to Google Tag Manager, and choose Continue.

4. A new screen should open, confirming that the DSP Pixel has been fired on your website.

5. Return to your DSP Dashboard and select Conversions in the main menu.

6. Find the Outbrain DSP Pixel.

7. Under Last Triggered, there should be an indication of whether and when the Pixel was triggered. The statistics are updated once per hour.

You can also use the Outbrain DSP Pixel Helper, our Google Chrome Extension, allowing you to check pixels on your website. Find the Outbrain DSP Pixel Helper in the Chrome web store and add it to your Chrome browser as an extension. This tool can help you easily check if the pixel has been implemented correctly and is firing. To learn more, visit Outbrain DSP Pixel Helper.