Once you've created a new Native campaign and an ad group, you can start uploading your creatives. Your ads should be informative, authentic, and engaging to reach your potential audience and customers effectively.
PLEASE NOTE: We recommend applying at least 3 variations of ads to every ad group with different ad titles and images. This helps us define the best-performing one to drive better results.
Asset Requirements
URL - The URL you want to promote or a click-through URL.
Ad Title - The title shown to online users in the ad placement. We recommend up to 50 characters (100 is the maximum).
Image - You can upload images from your hard drive. To use the image URL instead, click the link to switch to the URL form. The image must be at least 300×300 pixels; 1200×628 is recommended (but no more than 10000×10000 pixels and 10MB in size). Outbrain DSP maintains the image's aspect ratio.
Image crop - Use it to crop your images based on specific pixel coordinates. The cropping options are optimized (selected as default), center, faces, entropy, left, right, top, or bottom.
Description - The description will typically be shown alongside ads with larger formats and can be up to 150 characters long.
Display URL - A Display URL is sometimes shown as part of your ad, e.g., yourdomain.com. It can be up to 35 characters long.
Brand name - Enter your brand's name, with up to 25 characters.
Brand logo - The minimum size for the brand logo is 128×128 pixels, and the required format is square (1:1).
Call to action - Enter the most appropriate call to action for your ad. You can choose from several options or devise your own call to action. It can be up to 25 characters long.
Tag (optional) - An internal field, not part of the ad placement. It can be used to tag your ads and is useful for reports.
Tracking (optional) - Paste your impression tracker URL to track impressions. You can add up to two impression trackers - primary and secondary. Not all media sources support impression tracking. Check the Media Sources Overview article to confirm. Impression trackers must be hosted securely (HTTPS), URL only (no tags), and pointing to a 1×1 pixel image or a JavaScript tag.
All the fields (except Tag and Tracking) are required to meet the various requirements of different media sources.
Creating Ad Titles
Include your brand name in the headline to drive brand recognition and increase engagement.
The brand name is also a separate field that certain publishers must fill out.
To improve click-through rates, use approximately 6 words or 50 characters in a headline. Titles longer than 50 characters may not be accepted by all networks and can decrease performance.
Use casual but emotive language that is understandable for readers of all levels and provokes an emotional response.
We recommend using the capitalized title style (Capitalize Words in Your Title).
EXAMPLE: Discover New [Product Name] Available Now!
Selecting the Right Image
People-based images generally perform better than images of products or places.
Avoid adding text to images. Some networks tend to reject images with included text.
We recommend using HQ images, at least 1200×628 pixels. The minimum required image for an ad is 300×300 pixels.
Crafting Unique Ad Descriptions
We recommend using different descriptions (up to 140 characters) for each ad. Each description can be added to the upload file or updated within the Outbrain DSP creatives management system during uploading.