Within Outbrain DSP, you can split your data into columns based on the information that interests you the most, such as projections, traffic acquisition, audience metrics, conversions, and CPAs. This allows you to stay ahead of your campaign and monitor your performance to achieve the best end results.
In this article, you will:
learn how to add columns to the table,
and find more information about all the available options.
1. To adjust your table view, click the Column button located above the tables.
2. To add a column, select a segment from the drop-down menu. You can select as many columns as you want at a time.
3. Your table now includes data for the selected option.
Detailed Explanations of Table Columns
1. Costs
Costs allow you to monitor what you are spending on your campaigns/ad groups. It includes the following segments:
Yesterday Spend - the amount of your budget you spent yesterday on the promotion of a certain ad group.
Agency Spend - the sum of media cost, data cost, and license fee.
Total Spend - total cost of the end client, calculated as the sum of agency spend and margin.
Media Spend - the sum of media spend.
Margin - the agency’s selected margin, calculated as a percentage of total spend.
2. Traffic Acquisition
Traffic Acquisition metrics display the performance of your ads and some of the costs:
Impressions - the number of times content ads have been displayed.
CTR - number of clicks divided by impressions.
Avg. CPM - the average cost for 1000 impressions.
Clicks - number of clicks on ads.
Avg. CPC - average cost per click.
3. Audience Metrics
Audience Metrics give you insights into your audience. The area includes the following segments:
Unique Users - total number of unique visitors to your website.
Returning Users - total number of users that have visited your website in the past.
Pageviews per Visit - the average number of pages that were viewed per visit.
Non-Bounced Visits - number of visitors that have viewed more than one page.
Total Seconds - total time spent on your website by visitors.
Avg. Cost per Visit - average cost per visit.
Avg. Cost per Pageview - average cost per page view.
Avg. Cost per Minute - average cost per minute.
New Users - total number of visitors who visited your website for the first time.
% New Users - an estimate of first-time visitors for a selected time range.
Bounced Visits - number of visits of only one page.
Bounce Rate - the percentage of visits that resulted in only one-page view.
Time on Site - average time spent on your website measured in seconds.
Avg. Cost for New Visitor - average cost per new visitor.
Avg. Cost per Non-Bounced Visit - average cost per visitor who viewed more than one page.
5. Conversions & CPAs
The Conversions & CPAs area will display two columns in the table:
My Pixel 1/7/30 day - number of completions of conversion goal.
CPA (My pixel 1/7/30 day) - average cost per acquisition.
To choose the time range for which data will be displayed, click the box left to the preferred number. You can choose between 1, 7, or 30 days and can select more than one time interval.