Ads are one of the most important indicators of your campaigns' performance. While it's very important to test different ad combinations to find out which are driving the highest CTRs, it's also crucial to ensure your advertising budgets are spent on ads that bring the desired value to your business.
With Automation Rules, you can easily automate pausing ads that aren't bringing conversions to your campaigns.
Follow the example below to learn how to automate this action easily.
Example: Pause an Ad if CPA Is Higher Than $20, and Amount of Clicks Is Higher Than 200
1. Click Automation rules and select Create rule.
2. Name your rule in the Rule name field.
3. Select on which level (Account, Campaign(s), or Ad Group(s)) this rule should execute.
4. In the Set action for your rule Action field, choose Ad Group / Ad - Pause ad.
5. Click “+ Add condition”.
6. In the first dropdown field, search for “Avg. cost per conversion” and define the conversion pixel by clicking on the three-dot icon.
7. Select the value “is greater than” and insert 20 in the field next to it.
8. Click + Add condition.
9. Search for Clicks.
10. Select the value “is greater than” and insert 200 in the field.
11. Set the Time range to the Last 30 days.
12. (Optional) Set up custom notifications when the rule performs and define who should receive the notification.
13. Define rule Scope.
14. Save your rule.
15. Navigate to the Rules library through the management console to double-check the setup, and you’re all set!