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Holidays and Beyond: Staying in Touch Year-Round with Outstand
Holidays and Beyond: Staying in Touch Year-Round with Outstand

(Aired 12/19/2022) The holidays are a fabulous time to reach out to your prospects and clients, but it's important to plan ahead!

Carlin avatar
Written by Carlin
Updated over a week ago

In this webinar, you'll learn how to use Outstand to keep your business top of mind with your target audience all year long. Plus, you'll get access to our 2023 Communication Planning Calendar to plan your email marketing efforts in the new year!

0:00 - Intro and poll questions

3:28 - Poll results

4:27 - Why stay in touch?

7:40 - Getting started with stay-in-touch email marketing

8:30 - Step 1: Plan using the 2023 Communication Planning Calendar

Make a copy into your Google Drive -or- Download in the format you prefer.

13:00 - Step 2: Create a group for all your holiday greetings

17:11 - Step 3: Create and schedule holiday messages

20:17 - Scheduling messages

23:48 - Creating a custom message

27:45 - Re-cap

28:43 - Bonus: Birthday messages and the Sunflower channel

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