At Ovation, we design our surveys with hospitality in mind — and that means more than just collecting feedback. It means making sure the way we collect it keeps your business protected.
Surveys built for hospitality
Ovation surveys are built to give restaurants a more complete picture of the guest experience. Whether a guest is dining in or ordering off-premise, our frictionless survey experience meets them where they are — across every channel. That means you hear from more guests, get higher quality feedback, and finally get a window into what the average guest thinks, not just the ones motivated enough to seek out a review site on their own.
How we protect your business on review platforms
Review platforms have been tightening their policies around how businesses can use surveys to solicit public reviews — specifically, prohibiting surveys that selectively direct only satisfied guests toward leaving a public review while routing negative feedback through private channels. Businesses that don't comply with these policies — often without realizing it — risk having their pages demoted in search results or flagged with a public warning, which can seriously damage their online reputation.
Google, for example, explicitly states that businesses must not discourage negative reviews or selectively solicit positive ones — and has been actively enforcing this through AI-based detection. Yelp has taken a similar stance, going as far as asking reviewers directly during the submission process whether a business prompted them to write a review.
Ovation's survey flow is designed to comply with these policies. We monitor platform guidelines closely and update our product when policies change, so you don't have to. Your business stays in good standing without any action required on your end.
What this means in practice
From time to time, you may notice updates to which review platforms appear as click-through options in your survey flow. These changes reflect our ongoing effort to keep Ovation aligned with the latest platform policies. Your configured review channels and everything else in your survey experience will otherwise remain unchanged, and any updates take effect automatically.
If you have questions, reach out to your Customer Success Manager or contact support@ovationup.com.