Welcome to the Ownwell Homeownership Report! Below, you'll find an overview of each section in the report, including its purpose and how it helps your clients make informed decisions. Each section includes links to more detailed articles for deeper insights.
Note: For security, reports are accessed through magic links that expire after one week. If a client clicks an expired link, they’ll see an option to email themselves a new one.
Greeting
The Greeting section builds trust by reinforcing that the report is from you, the client's trusted mortgage professional. It keeps you top of mind and encourages clients to book a meeting with you:
Call-to-Action (CTA): Clicking the button opens your calendar link (if provided) or drafts an email to your address.
Personalization: Pulls information from your Business Profile to create a tailored message.
Summary Info: Displays key details about the client's home and mortgage.
Home Value
This section shows the current estimated value of the client’s home and how it has changed since they secured their mortgage:
Historical Chart: Starts with two data points - the historical value - i.e. the original original purchase price, estimated value from the mortgage application, etc. - and the current month’s estimate. New estimates are added monthly to show trends.
Adjust Value: Clients can click "Adjust Value" if they believe the estimated home price is inaccurate. When they make a change, you’ll be notified, and future updates will use their adjusted value as the new starting point. A wrench icon will appear to indicate that the estimate was manually adjusted.
Learn More: Clients can click "Learn about my home price estimate" to understand how the estimates are generated and their limitations.
CTA: "Request Value" - When clicked, you’ll receive an automated email (with the client CC’d), prompting you to connect them with a realtor partner for a Comparative Market Analysis (CMA).
Interest Savings
This module helps clients understand if they could save interest by switching lenders or refinancing during their current mortgage term, factoring in prepayment penalties:
Savings Indicator: If switching isn’t beneficial, the report shows how much they’re saving with their current rate.
Learn More: Clients can click "How is this calculated?" for details on the calculation.
CTA: "Save Interest" - Clicking this triggers an automated email to you (with the client CC’d) to discuss potential savings strategies.
Purchasing Power
Designed to inspire clients to consider upgrading to a larger or better home:
Equity-Based Estimate: Uses the current home value minus the outstanding mortgage balance to estimate sale proceeds, which are applied as a down payment.
Affordability Calculation: Considers the income and credit score on file and current rates to estimate their purchasing power.
Learn More: Clients can click "How is this calculated?" for details.
CTA: "Check Budget" - Sends an automated email to you (with the client CC’d) to explore their options in detail.
Your Home/Access Equity
Shows clients how much home equity they have and how much they can potentially unlock through refinancing:
CTA: "Unlock Equity" - Encourages clients to reach out to you to discuss strategies for leveraging their home equity to build wealth.
Your Mortgage
Provides a snapshot of the client’s mortgage, including:
Outstanding Balance: Tracks how much they still owe.
Principal & Interest Paid: Helps clients understand their progress.
Maturity Date Reminder: Highlights the importance of their mortgage renewal date.
CTA: "Pay Off Faster" - Prompts clients to contact you for advice on strategies to accelerate mortgage repayment.
