The empty-cart state is your last chance to recover a shopper before they leave. Don't waste it.
Go to Cart Editor > Cart Empty option
Title
"Your cart is empty" or similar. Keep it short — one line.
Message
One sentence explaining the next step. Friendly, not apologetic.
Continue shopping button
Link to a collection — Bestsellers, New Arrivals, or a curated set. Avoid linking to:
The homepage (too generic — kills momentum)
The cart page (a dead loop)
Recommendations
Show 2–4 products directly in the empty state. Source options:
Manual picks — Hand-pick proven sellers for the highest conversion.