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Multi-Language Translations: Reaching International Customers

Which fields you can translate, how to add translations, and how the storefront picks a language to show.

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Written by Aditya Singh

Quick guide to translating your announcement.

What you can translate

  • Title, Subheading, Button text, CTA URL, Free shipping success message.

  • Cannot translate: coupon code, free shipping amount — these stay as typed in every language.

How to add one

  • Open the announcement, click Add Translations next to the field.

  • Pick a language (pulled from your Shopify Settings → Languages) and type your translation.

  • Repeat for each language, then save.

Known issue: storefront language detection currently isn't working correctly, so shoppers see your default-language text regardless of their language. Still worth setting translations up now — they'll go live automatically once this is fixed. Our team is working on it.

Good to know

  • Admin preview always shows English, even with translations added.

  • Matching is exact — "French" won't match "French (Canada)".

  • Separate from Shopify Markets / Translate & Adapt.

Related

  • Free Shipping & Coupon Codes

  • Creating Your First Announcement

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