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PA-AI Modules Reference

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Written by PA-Team

PA-AI's analysis is organized into 8 modules. The first module (Information Ingestion) is the intake step where you upload files and confirm parsed inputs. The remaining 7 modules (1.0 through 7.0) generate analysis output. Modules can be run individually (Re-run Module) or in sequence (Run All Modules), and each one produces a report that can be downloaded at SHORT, MEDIUM, or LONG length.

To see the full module tree in the app, click Modules in the left navigation rail. To see the modules inside a specific project, open the project and look at the Modules panel on the left of the workspace.

Information Ingestion (intake)

The pre-analysis step. This is where you upload background files and confirm what the AI parsed from them. No analysis output is generated here — its purpose is to anchor every downstream module in validated inputs.

Sub-steps:

  • File Upload — upload PDFs, DOCs, PPTs, TXT, JPEGs, PNGs, and SVGs

  • Definition — frames the problem: human problem to solve, where the current experience falls short, timeline by stage, key team members / RACI, planned go-to-market strategy

  • Competitive Landscape — market context, number of competitors to include, competitor types (direct, indirect, early-stage, legacy, failed/discontinued), regionality

  • Demographics — age range, gender identity, geography, and other target-audience attributes

  • Psychographics

  • Interactivity

  • Branding

  • Constraints

  • Review — final confirmation page showing every captured section, with Edit (pencil) icons to jump back to any sub-step

End the ingestion flow by clicking Submit for Analysis in the bottom-right footer. An Ingestion Complete pop-up appears with a Start Analysis button to launch Module 1.

Module 1.0 — PA Foundation

Defines the governing Psycho-Aesthetic framework, numbering logic, and data schema used across all downstream modules.

This module sets the structural baseline that every other module references. It produces a consolidated PA Research & Design Framework for the project.

Sub-modules:

  • 1.1 Information Gathering

    • 1.1.1 Project Charter & Success Criteria

      • 1.1.1.1 Objectives & Briefs Framework

      • 1.1.1.2 Existing Briefs, Prior Studies

    • 1.1.2 Brief Set (Design / Research / Experiment)

      • 1.1.2.1 Persona Logic

      • 1.1.2.3 Experiment Brief

    • 1.1.3 Problem Statement & Opportunity Hypothesis

    • 1.1.4 Stakeholder Map & RACI

    • 1.1.5 Assumptions, Risks, Dependencies

    • 1.1.6 Measurement Plan & KPIs

    • 1.1.7 Governance, Versioning & Documentation Plan

  • 1.2 Research

    • 1.2.1 Existing Briefs & Prior Studies

    • 1.2.2 Consumer Research

      • 1.2.2.1 Ethnography

      • 1.2.2.2 Contextual Inquiry / User Observation

  • 1.3 Synthesis

  • 1.4 Key Attractors

  • 1.5 Hero's Journey

  • 1.6 Design

Module 1 runs first because everything else depends on it. While it is running, the workspace shows progress like "Running — 7 of 78 steps" and a step summary checklist (Information Gathering → Project Charter & Success Criteria → Objectives & Briefs Framework → … → Design Brief → Persona Definition → Persona Logic → Experiment Brief).

Module 2.0 — Opportunity Discovery

Discovers and prioritizes market opportunities by quantifying TAM/SAM/SOM, detecting white space, and producing a predictive Success Potential Score (SPS) for early validation.

This module is where market sizing and opportunity scoring happen.

Sub-modules / engines:

  • TAM/SAM/SOM Analytics Engine — addressable, serviceable, and obtainable market sizing

  • Advanced White Space Identifier Engine — detects unserved or under-served segments

  • Advanced PA-SPS Calculator — produces the Success Potential Score

    • SPS Calculation Engine

    • Score Normalization

    • Friction Zones Engine

    • Confidence Interval Estimator

    • Visualization & Export

Module 3.0 — Opportunity Development

Translates prioritized opportunities into validated concepts, regulatory roadmaps, resilient strategies, and protected IP positions.

Where the prioritized opportunities from Module 2 get pressure-tested and shaped into developed concepts.

Sub-modules / engines:

  • In-Development Concept Evaluation Engine

  • Product-Specific Regulatory Requirements & …

  • Medical Device Regulatory & Compliance Pat…

  • Product Development Feedback Loop Engine

  • Competitive War Gaming Simulator

  • IP Risk & Freedom-to-Operate (FTO) Engine

Module 4.0 — Operations & Expansion Strategy

Operationalizes validated concepts by optimizing costs, acquisition, retention, and readiness while stress-testing markets and scaling execution via partnerships, supply chain, and ESG levers.

The "how do we actually build, ship, and grow this" module.

Sub-modules / engines:

  • Cost of Goods & Cost-Value Engine

  • Manufacturing & Supply Chain Engine

  • Lifetime Customer Value (LCV) Engine

  • Market Pressure Simulator

  • Operations Risk Engine

  • Talent & Organizational Readiness Engine

  • Ecosystem & Partnership Strategy Engine

Module 5.0 — Financial Planning & Capital Strategy

Aligns capital strategy with PA-driven adoption signals by optimizing fundraising timing, capital allocation, ROI, valuation, and exit pathways.

Converts the strategy work into financial structure: when to raise, how much, how to allocate, and what the exit pathways look like.

Module 6.0 — Policy, IP & Compliance Risk Monitoring

Continuously monitors regulatory, compliance, and governance risks to keep all prior modules audit-ready and legally resilient.

Cross-cutting risk and compliance layer. This module watches for changes that could invalidate work in earlier modules.

Module 7.0 — Marketing & Brand Intelligence Suite

Translates PA-validated positioning into market-ready branding, messaging, and campaign strategies that maintain psycho-aesthetic coherence.

The final translation step: validated strategy becomes go-to-market output (branding, messaging, campaigns).

Module workspace controls

When you open any module after running it, the top of the workspace shows a consistent set of controls:

  • Run All Modules — kick off every remaining module sequentially

  • Length toggle (SHORT / MEDIUM / LONG) — pick the report length

    • SHORT = Executive Summary

    • MEDIUM = mid-length report

    • LONG = full-length report

  • Download — downloads the current module's report at the selected length (the button reflects the current length, e.g., "Download MEDIUM")

  • Re-run Module — regenerates the current module from scratch

Below the controls, a Step summary card shows how many of the module's steps are complete (e.g., "78 / 78 complete") and lists each step with a green check when done.

The rendered content for each step appears in the main scrolling area below the step summary.

How to navigate modules inside a project

  • The Modules panel on the left side of the workspace shows every module as a collapsible tree.

  • Click any module name to expand it and see its sub-modules.

  • Click a sub-module or sub-section to jump the main workspace to that content.

  • The currently selected module is highlighted in green.

  • Use the Search module… field at the top of the panel to jump directly to a sub-module by name.

Top tabs inside a project

Every project has three top-level tabs:

  • PA Workspace — module run area (what this reference describes)

  • Project Documents — files associated with the project

  • Reports — generated reports across modules

Need help?

Questions about a specific module's output or how a module works? Email support@pa-ai.ai.

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