Module 1.0 — PA Foundation defines the governing Psycho-Aesthetic framework, numbering logic, and data schema used across all downstream modules.
Why it runs first
Module 1 sets the structural baseline that every other module references. It always runs first when you click Start Analysis because everything downstream depends on it.
What it produces
A consolidated PA Research & Design Framework for the project — typically 78 steps covering Project Charter & Success Criteria, Brief Set (Design / Research / Experiment), Problem Statement & Opportunity Hypothesis, Stakeholder Map & RACI, Assumptions / Risks / Dependencies, Measurement Plan & KPIs, Governance / Versioning / Documentation Plan, and downstream Research, Synthesis, Key Attractors, Hero's Journey, and Design content.
Sub-modules
1.1 Information Gathering — Project Charter & Success Criteria, Brief Set, Problem Statement, Stakeholder Map & RACI, Assumptions / Risks / Dependencies, Measurement Plan & KPIs, Governance / Versioning / Documentation Plan
1.2 Research — Existing Briefs & Prior Studies; Consumer Research (Ethnography, Contextual Inquiry / User Observation)
1.3 Synthesis
1.4 Key Attractors
1.5 Hero's Journey
1.6 Design
How long it takes
A few minutes. The workspace shows progress like "Running — 7 of 78 steps" with a checklist of completed steps.
Need help interpreting Module 1 output? Email support@pa-ai.ai.
