Master standards are digital data points (spectral data, or a color’s DNA) that were determined and set at the initial printing of each Pantone Matching System® (PMS) Color when we relaunched that system in 2010. These Master standards do not change and are based on the colors from the Pantone Formula Guide on coated paper stock. Master standards are developed considering only one type of substrate, printing method and specific ink set, using specific press settings and methodologies. The data helps enable color to be consistently reproduced according to its original intent, not only in the printed PANTONE publications.