If you advertise on Meta (Facebook or Instagram), you have a Meta Dataset ID which you can use in Papaya to make your Meta ads more effective - it allows you to build audiences within the Meta platform based on customers using Papaya’s mobile order and pay solution.
The way it works is when you plug your Meta Dataset ID into your Papaya settings, Meta will be able to understand the customers who use Papaya's mobile ordering/payment web app, and then target those customers and similar customers later, on Meta.
This makes your Meta marketing more effective as it takes the guesswork out of the equation. You don't have to guess the characteristics of your audience - Meta sees the exact kind of audience coming to your restaurant.
These audiences can then be used in marketing campaigns across Meta (e.g. Facebook, Instagram, WhatsApp etc.) for re-marketing to past customers or generating lookalike audiences to acquire new customers.
How to do it:
Find your Meta Dataset/Pixel ID from the Meta Ads platform or Events Manager. For more details, visit this page in Facebook's help center
Populate the “Meta Dataset ID” in your Papaya outlet settings under "Ads" (or click here)
After saving your “Meta Dataset ID” in your outlet settings, wait a few hours after customers have placed orders through the Papaya customer app. Then, check if the Page View events are flowing to Meta here
Papaya outlet Ads settings
Currently, only customer Page View events (meaning when any customer uses any part of Papaya mobile ordering/paying) are sent to Meta for audience generation. Contact us if you require a more advanced setup based on purchase history and other event types.