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How can I generate more bookings?
How can I generate more bookings?

Here you will find tips on how to make your pitch more attractive and visible to campers - and generate more bookings.

Lukas Imhof avatar
Written by Lukas Imhof
Updated over a year ago

1 Increase attractiveness

Increase the attractiveness of your pitch by fulfilling the following points:

Appealing images - the first impression counts!

Campers usually decide for or against an overnight stay on a particular site on the basis of pictures. Pictures are therefore the most important means of communication for your advertisement.

Grab a camera or your mobile phone and photograph your site so that campers can see at first glance what to expect.

The main picture should evoke emotions. Present your place from the most beautiful side, if possible depicted with a campervan or motorhome.

On the detailed pictures you show the camper what your campsite is all about! The surroundings, attractions or important features of your site. For example, services such as electricity points, toilets or showers. Or your farm shop, a wellness offer or a cosy picnic table.

For orientation, also post a picture where the QR check-in point is clearly visible.

If you offer your site all year round, adapt the pictures to the seasonality. Especially in regions where snow falls - winter campers love snowy (and of course cleared) pitches!

Tip: It's best to take the pictures in good weather. If possible, when a camper is standing on the site. Ask the owners if you can publish the photos in your ad.

Description and attributes

Description and attributes are an important part of your pitch listing. Campers rely on this information and depend on it being accurate.

Write your description in such a way that all relevant information is included. Tell an exciting story about your place or region.

The attributes are an important tool and can replace most of your description. For example, do not mention in the text that there is a toilet, because you can communicate this with the attribute.

In summary: If the expectations of the camper match the place they found, you will get the best ratings. Communicate realistically and honestly - with pictures, text and attributes!

2 Increase visibility

List your pich additionally on the following partner directories and reach six million campers:

Park4night

List your pitch in the well-known recommendation app. The smallest package is free and includes one listing with 5 pictures. For many campers, this is the number 1 app, even though the quality has dropped significantly in recent years. Over four million campers look forward to new pitch listings. Click here to log in to park4night.

Camping-App.eu

With one million downloads, one of the largest pitch directories in Europe. We have a direct line to the founding team and know there is passion behind it. All pitches are very well described and kept up to date. Good customer service guaranteed. Click here to login: Camping-app.eu.

Caramaps

An entry at Caramaps opens the door to 600'000 campers who are on the road in Europe. Click here to login

Wohnmobilland Switzerland

Click here for Wohnmobilland Switzerland (CH only). Our partner in Switzerland when it comes to infrastructure. In addition, the association has its own directory, which is very well maintained.

Don't worry, directories don't bind you contractually. They map your place so campers can find it better. Parkn'Sleep is still the official payment system on site.

Own channels

Do you have your own website / company website? List your pitch there as an additional offer.

Share your pitch advertisement on social media channels to draw attention to it.

Share your photos, your stories and your offers with us, we share them for free on our channels after consultation.

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