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What is a Postback URL?
Push House avatar
Written by Push House
Updated over a year ago

A Postback URL is a URL request used to notify a third-party vendor or advertiser about a conversion or event that occurred on your website or in your application. The Postback URL is one of the tools for analytics and tracking that helps effectively manage and optimize resources.

In the context of traffic monetization and advertising campaigns, a Postback URL is set up to transfer information about successful actions back to the webmaster or media buyer.

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