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What is a push subscription?
Push House avatar
Written by Push House
Updated over 10 months ago

Push Subscription is a deliberate consent to receive push notifications.

Push Notifications are small pop-up advertising messages on the screen of a mobile device or PC, consisting of a title, description, and image.

Classic push notifications instantly grab the user's attention and have a 100% delivery rate, solving the issue of banner blindness. You can set up the sending of classic push notifications for both desktop and mobile devices running on the Android OS.

Push Notifications Features

  1. 100% Delivery. Unlike other advertising formats, push notifications are difficult to overlook. The ad appears in one of the most noticeable parts of the screen and has a 100% delivery rate to the audience. Clickable images and intriguing headlines grab the audience's attention at the moment of delivery, making push notifications one of the most effective formats.

  2. Push Traffic = Real Users. Only real users who have agreed to receive notifications receive your campaign's advertising notifications.

  3. Low Cost. Payment in Push.House is based on the CPC model. A classic push notification's minimum cost per click starts at $0.001..

  4. Moderation Favourability. Push notifications can be used to advertise offers in all popular verticals. Campaign moderation is done quickly, and campaigns can be launched immediately after verification. The moderation system tolerates any approaches that do not violate the rules of the advertising network. Currently, using the following in advertising campaigns is prohibited:

  • Pornographic content

  • Violence

  • Propagation of drugs, alcohol, weapons, and smoking

  • Logos of well-known brands, as well as images of politicians, actors, and other famous personalities

  1. Easy Campaign Setup. You can launch a push notification advertising campaign in just a few minutes. Both experienced advertisers and newcomers can advertise offers using push notifications.

  2. Wide Audience Reach. Advertising is conducted on Push.House's internal databases, including users from +185 GEOs.

  3. Low Entry Threshold. To launch an advertising campaign, $50 is sufficient. Given the average cost per click, this amount is enough to attract a significant volume of traffic to determine the effectiveness of the advertising model.

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