You can use our server-to-server (S2S) integration if you wish to track conversions but can't place a conversion pixel. Unlike pixel tracking, which is hosted on the user's browser, this type of tracking uses the advertiser's server.
With our S2S conversion tracking, you can track any type of user interaction in your app or website that you would like to optimize in Paved Ads.
ℹ️ Currently, S2S tracking is only compatible with Ad Network advertisements.
Setup for S2S Tracking
Our postback URL is:
https://server.pvdpix.com/postback
You will need to pass three parameters to our postback URL:
pvd_cid - We automatically append a unique click id to the end of all landing pages. This ID is passed in the pvd_cid parameter.
pixel_id - You can find this ID on your pixel page.
ev - The event you wish to track e.g. 'purchase'.
An example URL will look like this:
https://server.pvdpix.com/postback?pvd_cid=a-123-4567-abc-9876&pixel_id=1234-abcd&ev=purchase
Once you have implemented the postback URL, conversions should be tracked and reported in your Paved Ads dashboard.
What is pvd_cid?
These are tracking parameters automatically added to outbound links on Paved. It functions similarly to Google GCLID or Facebook's FBCLID.
So if a link to your site is shared in a Paved ad, and someone clicks on it to visit your site, we'll add this parameter to the link.
Debugging & Testing
You can view all events received using our conversion pixel or S2S integration under the 'Recent Events' section of the Pixels page in your Paved Advertiser account. You can use the live feed of tracked events to test and debug your integration.
Get Help
Please contact our support team if you have any questions or need help setting up your postback conversion tracking.