Finding the right publishers to work with can be challenging, so the Paved Marketplace streamlines the process by showcasing all the information you need to find the right audience for your sponsored content.
The highlight of our marketplace is its robust directory of newsletter profiles. Here, you'll find the web's biggest collection of newsletters available for sponsorship—in nearly any interest group, demographic, and niche.
Let's explore newsletter profiles in more detail and learn how to read them to find a great sponsorship fit.
An Advertiser's Guide to Reading Paved Profiles
Each publication in the Paved Marketplace has its own profile page. The profile is an in-depth description of the newsletter, with important data for advertisers.
Here's an in-depth breakdown of each section of a Paved profile, which includes an audience description, demographics, a media kit, and much more.
The Header
The header of a Paved profile shows basic info about a newsletter, including average advertiser review scores and response times. It also displays important badges:
Advertiser Recommendation Score:
Average ratings showing if sponsors would advertise again.
Top-Rated Status:
Proven positive reviews and top performance in its category.
Verified Badge:
Verified newsletter statistics, including subscriber count, open rates, and click rates.
Paved Tip:
The blue checkmark (AKA the Verified Badge) signals to advertisers that a newsletter's statistics, such as subscriber count, open rates, and click rates, have been independently verified by Paved.
About Us
Here, the publisher shares information about their publication and audience, including demographics, job titles, average household income, and more.
Most marketers and advertisers use this section to determine if the sponsorship will be a good fit for their brand.
Paved Tip:
This section is where you'll find the most valuable information on a newsletter's audience, as described by the publisher. Pay close attention to job titles, personal demographics, and audience interests.
Previous Advertisers
In this section, the publisher shares information about brands they've worked with in the past. If their previous advertisers have a similar customer profile to yours, this shows the sponsorship could be an excellent fit for you.
Paved Tip:
Want to see what competitors in your industry are up to? Click the name of any previous advertiser to find other publications they've sponsored.
Available Sponsorships
In this part of their Paved profile, the publisher shares information about their available sponsorship formats and rates. Successful publishers describe what each sponsorship entails here, along with estimated CTRs and CPCs, screenshots, and newsletter examples.
Paved Tip:
The🛡️Verified Stats badge shows that a publisher has completed a successful Paved sponsorship recently.
Featured Advertiser Reviews
Here, the publisher has the option to feature reviews from previous sponsors. This section is especially helpful if you want to learn from previous sponsors and add more data to your sponsorship decision-making process.
Paved Tip:
Look at the Industry label to find reviews from advertisers in your market sector. This eliminates guesswork and helps you understand the performance of newsletters and various placements.
Audience Insights
In this section, publishers have the option to feature verified audience statistics from their ESP. This verified data includes demographics, age, geographic location, household income, job titles, and more.
Paved Tip:
This profile section provides a well-rounded overview of the newsletter's audience. Many advertisers use this section to form a better understanding of a publication's subscribers.
Sponsorship Booking & Pricing
Once you've found the right sponsorship publication to sponsor, simply click the Book Sponsorship button on their profile.
⚠️ Note: This officially requests a sponsorship with the publisher. Before you click, be certain that you're ready to commit to running it.
Paved Tip:
Keep an eye out for the "Last-minute deals" label. Publishers with this badge on their profile may be open to negotiating sponsorship rates.
Ready to start booking? Learn more in Book a Marketplace Sponsorship.