Unlock more sponsorships with Smart Pricing. Newsletters that use this feature are 7x more likely to land deals—proving that a little flexibility can make a big impact.
Ready to boost your email revenue? Here’s how to activate Smart Pricing to maximize your sponsorship opportunities.
How Smart Pricing is determined
Smart Pricing lets Paved publishers set flexible rates for sponsored emails and dedicated emails.
If no sponsorship offers come in within two weeks of sending your newsletter, we'll automatically suggest a discounted last-minute rate—always staying above your set minimum.
How to turn Smart Pricing on or off:
Go to your Paved profile and click the Options button next to the site you want to work with.
In the drop-down menu, select Edit Profile.
Click Dedicated Email or Sponsored Email.
Navigate to the Price Settings section.
Toggle the slider to enable or disable Smart Pricing.
Check the boxes to agree to Smart Pricing.
Enter your price range in the Minimum Price and Maximum Price fields.
To turn off Smart Pricing, you can follow the steps above and use the slider to disable it. Unfortunately, your pricing changes will not affect pending or confirmed sponsorships.
Smart Pricing example: what an advertiser sees
After you turn on Smart Pricing, here’s what it looks like from an advertiser’s perspective.
1 month before the sponsorship send date:
Let’s say your next newsletter is going out in 1 month. Potential advertisers will only see your regular sponsorship price on your Paved profile.
2 weeks before the sponsorship date:
If your sponsorship hasn't sold within 2 weeks of the newsletter's send time, we'll display a last-minute deal:
Potential advertisers can click the Book Sponsorship button to see which dates are discounted:
Tip: After you turn on Smart Pricing, be sure to update your Availability Calendar.