Although it doesn't happen often, occasionally, a sponsorship's performance may fall short of expectations.
If this happens to one of your sponsorships, we'll let you know in the Reporting section of your campaign:
Potential Causes of Low Sponsorship Performance
Let's look at a few reasons this happens and what you can do to prevent it.
Misaligned creative or poor audience fit
It's up to you, our publishers, to ensure that you only accept campaigns from advertisers that align well with your audience and subject matter. If the creative doesn't resonate with your list it's important to suggest to the advertiser tweaks on the copy and/or images. Then, it's best to run the campaign again to generate a more positive outcome.
Your list isn't engaged
If your list is generally not very engaged, it will be difficult to generate positive results from any sponsorship.
There are a few things you can do to improve list engagement and sponsorship quality:
Clean up your list.
It's good practice to keep your list fresh—remove any subscribers who haven't opened one of your emails recently. Check out this recent guide from MailChimp on removing inactive subscribers.
Reduce the price of your sponsorships.
By reducing the overall price, you will generate a lower cost-per-click.
If you receive feedback from an advertiser that they are dissatisfied with the results of a campaign, or have questions about the accuracy of campaign stats, please recommend that they contact us so we can assist directly: help@paved.com.
About Makegoods and Refunds
Sometimes, despite best efforts, mistakes happen, and sponsorships underperform. Enter makegoods.
A makegood is a term for a free adjustment or credit provided to an advertiser by a publisher. This type of credit is supplied when a sponsorship has a significant performance issue. Learn more about how our makegood process works: Makegoods & Refunds