Introducing Radar by Paved: our exclusive tool for finding sponsorship leads. It's the web's biggest real-time feed of newsletter sponsorships, and you can access it for free.
In this article, you’ll learn how to get started with Radar.
What is Radar?
Radar instantly notifies you about sponsorships in newsletters similar to yours. These alerts are real-time and sync with your sales tools for quick action.
Set up Radar
1️⃣ Activate your Booker page
To access Radar, you'll need to activate Booker first.
Why? These two tools work in tandem to bring you more leads and close deals seamlessly. Booker showcases your sponsorship offerings, and Radar helps you reach out to the right brands and sell more of those offers.
Think of it this way: Booker is your free sponsorship storefront, and Radar is your outbound sales engine.
2️⃣ Turn on Radar
Once your Booker page is ready, it's time to turn on Radar. Follow these steps to enable Radar in your Paved account.
Sign in to your Paved account and go to Profile > Options > Booker Settings.
In the navigation menu, click Radar.
Select up to 5 industries you want to track.
Click Save.
With that, Radar is ready to go!
3️⃣ Get your leads
Ready to get your sponsorship leads?
You’ve got a few choices:
Download a list of leads in .CSV format.
Seamlessly integrate Radar with Make.com or Zapier for automated sponsorship lead generation and sales tasks.
Click the options below to expand the instructions:
Download your leads now
Download your leads now
Now that Radar is active, you can download a .CSV file of leads. We'll automatically prepare the last 7 days of Radar data for you.
Go to Profile > Options > Booker Settings > Radar to open your Radar dashboard.
Click Download Leads.
In this file, you'll get valuable insights on sponsorships within your chosen industries, including the following information:
Sponsorship Intel:
newsletter_name
advertiser_company_type
run_date
advertiser_description
landing_page
advertiser_industries
advertiser_name
advertiser_employee_range
advertiser_linked
advertiser_funding_rounds
advertiser_url
advertiser_funding_stage
advertiser_last_round_amount
advertiser_last_round_date
advertiser_location_city
advertiser_location_state
advertiser_location_country
advertiser_thirty_day_sponsorship_count
screenshot_url
agency
Contact Information
Contact 1
contact_1_first_name
contact_1_last_name
contact_1_email
contact_1_job_title
contact_1_linkedin
Contact 2
contact_2_first_name
contact_2_last_name
contact_2_email
contact_2_job_title
contact_2_linkedin
Contact 3
contact_3_first_name
contact_3_last_name
contact_3_email
contact_3_job_title
contact_3_linkedin
Contact 4
contact_4_first_name
contact_4_last_name
contact_4_email
contact_4_job_title
contact_4_linkedin
Contact 5
contact_5_first_name
contact_5_last_name
contact_5_email
contact_5_job_title
contact_5_linkedin
Contact 6
contact_6_first_name
contact_6_last_name
contact_6_email
contact_6_job_title
contact_6_linkedin
Automation Option 1: Integrate with Make.com
Automation Option 1: Integrate with Make.com
Introducing our newest integration with Make.com! To experiment with Radar automation on Make, follow these steps:
In a new window, log in to your Make.com account.
Click here to open the app invitation from Paved:
Click Install.
Select the Organizations you want to work with, and click Install.
Click Finish Wizard.
Next, use Make.com's Scenario Builder to sync with the Paved app, and the Radar event: Sponsorship Detected.
Open the Make Scenario Builder.
Click the plus icon, add the Paved app, and choose Paved Radar:
Select the Paved logo and click to Create a webhook.
Click Create a connection.
Input your Paved API Key and click Save.
Wait for the app to connect, and click Save.
All set! You've linked Make.com and Radar.
Now you can use Radar by Paved to build any scenarios you dream of whenever sponsorships are detected.
For help setting up scenarios, check out this guide from Make.com:
Make + Radar Ideas
After you've connected Radar to Make, the next steps are in your hands.
You can create a scenario to funnel new sponsorship contacts directly into your Address book, seamlessly transfer them as leads into customer.io, or even send an automated pitch email generated by ChatGPT. Your options are limitless.
A scenario is an automated workflow that connects your apps and services. Each consists of a trigger and one or more actions. Pressing the play button on your scenario on will run the action steps every time the trigger event occurs.
In this case, you can set up a scenario to connect Radar to any app you'd like to automate sponsorship outreach.
For example, you could:
automatically add sponsorship leads to a Google Sheet
use GPT to send automated pitch emails to new leads
Need more ideas? Check out our Radar Outreach Recipes on the Paved blog.
Automation Option 2: Integrate with Zapier
Automation Option 2: Integrate with Zapier
Radar also integrates with Zapier. To experiment with Radar automation on Zapier, follow these steps:
In a new window, log in to Zapier.com.
Click here to install the Paved App:
Click the Connect Paved button.
Next, use Zapier to sync with the Paved app, and the Radar event: Sponsorship Detected.
Click Create a Zap to make a blank Zap.
Add your trigger:
Trigger App: Paved
Event: Sponsorship Detected
App Account: copy your Paved API key and Newsletter ID/Site Slug from the Radar settings page.
Choose your action app
Next, choose your action app: your Zap will perform an action in the app or software you choose, whether it’s your CRM, Gmail, or anything you could imagine.
In this example, we'll integrate with Google Sheets to send new leads to a master spreadsheet:
Select your event: this is the event the Zap performs when a sponsorship is detected.
Select your app account: select or connect to the app you’d like to use.
Set up your Action: use your Radar data to build an automation.
When you’re ready, test and publish your Zap.
Zapier + Radar Ideas
After you've connected Radar to Zapier, the next steps are in your hands.
You can create a Zap to funnel new sponsorship contacts directly into your Address book, seamlessly transfer them as leads into customer.io, or even send an automated pitch email generated by ChatGPT. Your options are limitless.
A Zap is an automated workflow that connects your apps and services. Each Zap consists of a trigger and one or more actions. Turning your Zap on will run the action steps every time the trigger event occurs.
In this case, you'll set up a Zap to connect Radar to any app you'd like to automate sponsorship outreach. For example, you can:
automatically add sponsorship leads to a Google Sheet
use GPT to send automated pitch emails to new leads
Need more ideas? Check out our Radar Outreach Recipes on the Paved blog.
Zapier Help
Need a hand with Zapier? Check out these resources on building your first Zap.