7 Campaigns You Need to Be Running

What if you could set up just 7 recurring campaigns that would do a lot of the day-to-day work for your loyalty program? We encourage you to consider including these campaigns as part of your program design as they have proven to strengthen guest engagement, increase visits, increase spend, and have higher guest participation than flashier campaigns.
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Depending on your brand, not all of these campaigns might be right for you. Some might need to be modified to fit better with your brand. Contact Paytronix to get started with these campaigns.
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This email goes out to guests after they register for your loyalty program. You can use it to let guests know how your program works (points, rewards, etc.) You can also offer a registration reward to encourage a quick return visit. 75% of guests expect some kind of email after registering. Welcome emails are four times more likely to be opened, and guests are five times more likely to click on a link in the email. Guests are highly engaged at this point - don't miss this crucial opportunity to leverage their interest.
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A Registration Reminder email re-engages lapsed guests who've recently registered. It encourages guests to use their Registration Reward before it expires.

A Reward Notification Email lets guests know that they've earned a reward. Using Reward Notification to invite guests to come in and use their reward is an essential part of a successful loyalty program.
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Registration Rewards are usually more generous than average rewards, and they can only be gotten once - when guests register. Guests hate missing them. This email reminds guests that their Registration Reward is about to expire. It's effective because it encourages guests who may have been too busy, or forgotten to come in an get their reward. They'll be glad you reminded them of free stuff!

One way to get an additional visit from a guest is to let them know they're close to earning their next reward. The Almost There email reminds guests of the benefits of your program, and helps drive their next visit. Most brands send this email when a guest is about 90% of the way to earning their next reward.

A We Miss You! campaign can spark renewed interest with a reward for a return visit. This campaign usually targets guests who have not visited in the previous 90 days (this metric will vary based on a typical visit cadence for your brand).

We saved the best for last. Most people love to be remembered on their birthday; it's no surprise that Birthday emails are the most successful out of all email campaigns. They yield 3.5x higher revenue per email, and have 5x conversion rates. The Birthday reward and email can be a defining portion of your loyalty program.

For further assistance, please contact your solutions consultant or customer success manager, or email support@paytronix.com.