It’s generally recommended to keep your social media accounts super niche and targeted. Separate accounts for male and female audiences can be more effective, as it allows you to tailor content and messaging specifically to each demographic.
This approach avoids confusing algorithms and ensures better performance when you start running ads. However, if managing multiple accounts is too complex, you can use the same account, but you’ll need to be strategic about balancing content to appeal to both audiences. Always prioritize clarity and relevance in your branding and communication.