Meta ad conversions typically show up after a few hours and only when someone clicks on your campaign and makes a purchase.
While tracking is never 100% accurate, using the GHL conversion API automation can provide 80%+ accuracy. For precise tracking, use tools like ClickMagik, as there are no completely free solutions available.
The ads course, which includes detailed guidance on scaling and tracking, is being finalized and will be available soon. Let us know if you need additional assistance in the meantime!