The key to scaling with Meta ads lies in keeping things simple and focusing on what matters most. Avoid interest-based targeting entirely and let Meta's machine learning handle the optimization, as it is designed to understand audience behavior better than manual adjustments.
Additionally, prioritize the creative content of your ads—this is the most crucial factor in driving results.
Greg shares a detailed breakdown of this strategy, including insights from a high-performing media buyer, in a 43-minute video inside the course.
Implementing these strategies has led to significant improvements, such as 10x results overnight. For more details and structure, refer to the course materials.