Using an advertorial page for Google traffic can significantly improve performance, even for low-ticket products. Advertorials help pre-qualify visitors, build curiosity, and guide them seamlessly to the sales page, often resulting in a higher conversion rate.
While it may seem counterintuitive because of the extra step, the context and framing provided by the advertorial make visitors more likely to convert once they reach the sales page.
This approach is especially effective when combined with solid social proof and engaging content. If you're unsure how to start, focus on tweaking your sales page and consider testing an advertorial setup to see the impact.