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We’ve warmed up our ad accounts and are preparing to launch campaigns. What should we focus on before going live?

Gregory Cooke avatar
Written by Gregory Cooke
Updated over 9 months ago

That’s great to hear, and you’re setting yourself up for success! The updated Meta ad strategy in the course will give you a solid framework to structure your campaigns.

Focus on starting with two key campaigns: a Creative Testing Campaign (cost cap $50) and an A+ Scaling Campaign (cost cap $50). In the testing phase, add up to 6 creatives per ad set to identify the top-performing ones. Once you find the winners, copy the post IDs and move them into the scaling campaign.

For scaling, gradually increase your budget—about 25% every three days initially, then 10-15% once you’re spending over $1K/day. Ensure your creatives are broad enough to appeal to a wide audience, as this helps maintain performance during scaling.

These steps should help you launch confidently and scale effectively. Let me know if you have any questions or need further clarification—excited to see how it goes for you!

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