Tracking sales from specific TikTok videos can be challenging when using a single link in the bio. For organic traffic, advanced UTM parameters can help, but they are not a straightforward solution.
Instead, work off averages; for example, every 100 views might generate 10 clicks, and a landing page converting at 10% can indicate performance. When a video goes viral, you’ll naturally see a sales spike, which is another indicator of success.
For more precise tracking, tools like ClickMagik allow accurate monitoring, though there aren’t free methods for this. For paid ads, tracking is done via UTM parameters, as shown in the course.