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I have established IG/TikTok accounts in my niche with personal content. Can I switch to faceless content, or should I stay personal?

Gregory Cooke avatar
Written by Gregory Cooke
Updated over 9 months ago

If your accounts are already established and have good engagement, transitioning to faceless content can be an effective strategy.

You can frame this shift as a natural evolution in your content style, focusing on delivering niche-specific value rather than relying on personal appearances.

This approach allows you to leverage your existing audience while aligning with your preference for faceless content.

That said, personal content can build relatability and trust, which is valuable in some niches. However, faceless content can achieve similar impact with consistent branding, strong storytelling, and high-quality visuals.

Gradually mixing faceless posts into your existing content can ease the transition and maintain your audience’s connection.

Test a few faceless posts to see how your audience responds and adjust your approach accordingly. Let me know if you'd like more tips on making this shift seamless!

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