Pepper takes extreme care in terms of the quality of content delivered by the platform. We solve for quality through a three-pronged approach -

  • Highly vetted creator network - Of the 1,00,000+ creators who have applied for Pepper today, only the top 3% of talent gets through and we make sure that all creators who apply go through language/design proficiency tests, industry proficiency tests, and a thorough review of their profiles before they are onboarded.

  • Premium Software tools for Quality Assurance - We have built a system of standardised tools that will make sure that no submission happens without plagiarism, grammar, readability checks by our automated tools. Creators can only submit once the reports look acceptable.

  • Specialised Expert Review Layer - We have experts in the workflow who review the quality of the content and contextually ensure that there is brief adherence and that guidelines are in place. Post their review, do we send the content piece to the customer.

The above approach allows us to get over 94% of our content pieces getting approved in the first draft itself without any iteration.

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