When working with sellers, Perchwell provides tools that help you understand the market, position a property effectively, and stay informed about activity in your area. We’ll walk through how to use Perchwell’s analytics to better understand market trends, so you can price a property appropriately and bring it to market at the right time. You'll also learn how to use the dashboard to view important insights and stay up to date on activity in the market you serve.
Please note that until the full transition to Perchwell is complete, you will still enter new listings and perform listing maintenance in Paragon.
Adding and editing a listing
In this chapter, you’ll learn how Perchwell’s Add/Edit streamlines the listing input process, simplifies MLS compliance, and helps you manage listing information more efficiently.
Perchwell’s Add/Edit experience is designed to make entering and maintaining listings faster and more intuitive while ensuring MLS data standards are met.
Key Functionality
Flexible Form Configuration: Listing input forms are modeled after traditional input sheets, with MLS and brokerage business rules consolidated into a single dynamic and responsive form.
Listing Management: Structured add/edit workflows support status-based listing management, MLS permission controls, role-based access, and multiple property types.
Auto-Population: Automatically populate listing fields using available data sources such as prior listings, parcel data, and tax records.
AI Scribe: Generate listing descriptions with AI assistance, including built-in FHA compliance checks and MLS-configurable controls.
Listing Compliance and Validation: MLS-defined rules enforce required fields during listing input, including status- and property-specific requirements with real-time field validation.
Media Management: Upload and manage photos, videos, floor plans, and virtual tours. Media tools include reordering, captions, and MLS-defined media requirements.
Documents: Upload and manage listing documents with role-based visibility, document replacement, and version tracking.
Listing History: View the complete listing history for a property.
Co-Office / Co-Listing Information: Assign multiple agents and offices to a listing with role and attribution management.
Marketing and Syndication: MLS-defined listing statuses control visibility, marketing timelines, syndication rules, and status-based distribution.
Putting It to Work
How to Understand the Market You are Selling in
In this chapter, you’ll learn how to use Perchwell Analytics to understand market conditions, analyze trends, and support your pricing and advisory conversations with clients.
Perchwell’s analytics provide real-time market data that helps you stay informed and confident when advising buyers and sellers. With powerful insights into local market activity, you can quickly answer client questions, price listings more accurately, and better understand the markets you specialize in.
By leveraging these analytics, you’ll be able to make more informed decisions and position yourself as a knowledgeable expert in the markets you serve.
Key Functionality
Real-Time Market Analytics: Explore hundreds of interactive charts and market trend visualizations, including metrics for area trends, inventory levels, pricing, status distribution, and neighborhood comparisons.
Inventory & Production Analytics: View agent and brokerage performance metrics, including listing and transaction activity, production trends, and inventory analytics.
Branded Report Library: Create professional, agent- and brokerage-branded reports, including itinerary reports, open house show sheets, and quick or extended CMAs.
Data Exports: Export listing data and report data in bulk for further analysis or sharing.
Reports: Create interactive buyer- and seller-branded presentations that include market insights, CMAs, marketing visuals, customization options, and custom branding.
Putting It to Work
How to Use the Dashboard
In this chapter, you’ll learn how to use the Perchwell Dashboard to monitor market activity, track listings, and stay on top of your client needs.
The Dashboard provides a centralized view of real-time MLS activity and your most important workflows. With customizable widgets and quick access to key tools, you can efficiently track listings, manage searches, and monitor market changes throughout the day.
The Dashboard becomes most valuable once you created searches, added contacts, and started using tags. It reflects the work you’ve already done in the system.
Key Functionality
Configurable Widgets: Customize your dashboard using drag-and-drop widgets, dynamic actions, and tabs. Available widgets include Hot Sheets, Days Active in MLS, Contacts, Saved Searches, Tags, and more.
Listings: View MLS, brokerage, and agent-only listings. Filter by activity, status, and open houses, and access quick actions such as editing listings or scheduling showings.
Hot Sheets: Create new Hot Sheets or generate them from existing saved searches. Manage unlimited Hot Sheets and filter them by status, location, or custom timeframes.
Integrations: Access MLS-configured integrations directly from the dashboard for quick navigation to selected third-party tools.
Putting it to work