Skip to main content

Create a CMA with a Subject Property

Build a CMA Subject Property using information from a Listing, adjust the criteria, and create a CMA with your subject property in place.

Use this article to run a comps search from a listing with CMA Subject Property, adjust the search criteria, select comps for a CMA (Comparative Market Analysis) with your subject property already in place, and customize and share the CMA. Comps are comparable listings: properties similar to the one you are pricing.

When to use CMA Subject Property

Run CMA Subject Property when you have the address of a property within the MLS (or an MLS ID) and want to compare it with similar listings.

  • Find comps for a seller pricing conversation

  • Show a buyer what similar homes are selling for in the area

  • Build a comp set without entering the property's details by hand

Run a comps search with CMA Subject Property

Run a comps search for a subject property from its Listing Detail Page with CMA Subject Property. The CMA Subject Property is capped at 100 listings per report to ensure quick generation. If a CMA Subject Property has more than 100 listings, it will automatically be sent to your email as a report.

CMA Subject Property Sample:

Steps:

  1. Enter the property's address in the Search field in the top navigation

  2. Select the address from the results to open its Listing Detail Page

  3. Click Listing Actions

  4. Select CMA Subject Property

  5. (Optional) Adjust the criteria in the Search for Comps window

  6. Click Quick Comps

The Search page opens with the matching listings. Your subject property is pinned at the top of the results with a star icon and a Subject label.

CMA Subject Property starts from the Listing Detail Page only. In a listing preview on the Search page, click Actions, then select Quick CMA to create a Quick CMA instead. Create a Quick CMA Report covers that path.

Adjust the CMA Subject Property search criteria

Adjust the CMA Subject Property search criteria in the Search for Comps window before you run the comps search. The window fills in each criterion from the subject property. The search looks for Active, Active Under Contract, Pending, and Closed listings that match the subject property's type and subtype. Closed listings are limited to the last 180 days.

Set each criterion in the Search for Comps window:

  • Distance (miles): How far from the subject property to look, starting at 1 mile. Enter up to 20 miles.

  • Subdivision/Condo: The subject property's subdivision/condo name, if it applies.

  • City: The subject property's city.

  • Zip code: The subject property's zip code.

  • Beds: The subject property's bedroom count, plus or minus 1.

  • Baths: The subject property's bathroom count, plus or minus 1.

  • Apx living area: The subject property's approximate living area in square feet, plus or minus 10%.

  • Year built: The subject property's year built, plus or minus the number of years you enter.

Clear the checkbox next to a criterion to leave it out of the comps search. If the subject property is missing a detail, enter that criterion yourself.

The number on the Quick Comps button shows how many listings match your criteria. Click Skip and go to search to return to your original search results without running the comps search.

After you click Quick Comps, your criteria carry over as filters at the top of the Search page. Adjust those filters to change the comps in your results.

Select comps and start your CMA with the subject property

Select comps for your CMA from the comps search results on the Search page.

Steps:

  1. Select the checkboxes next to the listings you want as comps

  2. Adjust the criteria with any filters to match your specifications.

  3. Click Next in the bar at the bottom of the page

The report window opens on the Customize Report step. Your subject property is added at the top automatically, and your comps are grouped by status, such as Active and Sold.

Customize and share your CMA with a subject property

Customize your CMA with a subject property in the report window, then email, print, or download it. Click Next on the Customize Report step to open the Generate Report step, where you share the CMA.

Create a Quick CMA Report walks through each report setting and sharing option.

Did this answer your question?