Analytics data appears after shoppers interact with your published quiz on the storefront. If your dashboard shows zeros, work through these common causes:
Quiz not live on your storefront — The quiz must be published in PerfectMatch and also added to your theme in the Shopify theme editor before tracking begins. Check the Publish tab in the quiz builder to see which page templates have the quiz block added (see "How do I add the quiz to my storefront?")
No shopper activity yet — Metrics only count real visitor interactions on your live store. If the quiz just went live or your store has low traffic, give it time
Date range too narrow — Switch the date range picker to Last 30 days or All time to check whether older data exists
Device filter — If you've set the filter to Desktop or Mobile, switch back to All devices to see everything
Processing delay — Recent activity can take a few minutes to appear on the dashboard. If you just tested the quiz yourself, wait a few minutes and refresh
A quick way to test: open your storefront, take the quiz all the way to the results page, then check the Analytics page a few minutes later. You should see at least one view and one completion.
Still seeing zeros after a completed test run? Reach out to us through the in-app chat and we'll take a look.