Overview
Table tents and stickers are effective tools for promoting your loyalty card in your physical location. By displaying QR codes on tables, counters, and other high-visibility surfaces, you make it easy for customers to discover and install your digital loyalty card. This guide shows you how to download, print, and deploy these materials in your business.
Tip: Downloaded PDFs are formatted for standard A4 paper and work with office printers, making it easy to produce professional materials in-house without expensive printing services.
What you can do:
Download ready-to-print PDF files with your card's QR code
Print table tents using standard office printers (A4 format)
Create custom stickers using graphic design software
Place materials strategically throughout your location
Convert walk-in customers to loyalty program members
Increase enrollment without requiring staff intervention
Before You Begin
Requirements:
Active loyalty card in your Perkstar account
Standard printer (for A4 format PDFs)
Table tent holders or adhesive sticker paper (optional)
Strategic placement locations in your physical space
Downloading Your QR Code PDF
Accessing Card Materials
Step 1: Navigate to Perkstar > Left-Hand Menu > Cards
Step 2: Select the card you want to promote from your card list
Note: This takes you to the Card Details screen for that specific loyalty card.
Step 3: Click the Download PDF button
Result: A preview of your card opens in a PDF file, displaying the QR code formatted for printing.
Understanding the PDF Format
A4 format:
Standard paper size (8.27" × 11.69" or 210mm × 297mm)
Compatible with most office and home printers
No special paper required
What's included:
Your loyalty card's QR code
Card branding and design elements
Scannable code optimized for printing
Ready-to-use layout
Printing Your Materials
Printing the PDF
Step 1: From the PDF preview, locate the print icon in the top-right corner
Step 2: Click the print icon to open your printer dialog
Step 3: Select your printer and configure settings:
Paper size: A4 (or Letter if A4 unavailable)
Orientation: Check PDF orientation (typically portrait)
Quality: Standard or high quality for best QR code clarity
Color: Color printing recommended for brand consistency
Step 4: Print your materials
Result: Physical copies of your loyalty card QR code, ready for display.
Printing Tips
Use quality paper:
Standard copy paper works fine for table tents
Heavier cardstock (80-110 lb) provides more durability
Glossy photo paper creates premium appearance
Print quantity:
Print extras for replacements when materials get damaged
Consider printing enough for all tables, counters, and key locations
Keep digital file for easy reprinting when needed
Test print first:
Print one copy and test QR code scanning before printing in bulk
Verify QR code scans easily from expected distance
Check that colors and branding appear correctly
Creating Table Tents
Using Printed PDFs
Step 1: Print your PDF on standard A4 paper or cardstock
Step 2: Cut along any indicated cut lines (if included in the template)
Step 3: Fold the printed sheet to create a standing display:
Typical fold creates a tent or triangle shape
Ensure QR code faces outward toward customers
Crease folds firmly for stability
Step 4: Place in table tent holders (optional):
Clear acrylic holders protect from spills
Weighted bases prevent tipping
Professional appearance
Note: Alternative approach: Laminate flat prints and use freestanding holders for extra durability in busy environments.
Placement Strategy for Table Tents
Restaurants and cafes:
One tent per table
Place near center or edge where easily visible
Position both sides if tables seat customers on multiple sides
Bars and coffee shops:
Both ends of the bar counter
Standing tables and high-tops
Near condiment stations or pickup areas
Waiting areas:
Reception desks
Waiting room tables
Coffee stations
Service businesses:
Salon styling stations
Spa treatment waiting areas
Retail checkout counters
Creating Stickers
Using the Downloaded PDF
Option 1: Print directly on sticker paper
Step 1: Purchase adhesive sticker paper compatible with your printer
Available at office supply stores
Choose matte or glossy finish
Ensure compatibility with inkjet or laser printer
Step 2: Load sticker paper into printer according to manufacturer instructions
Step 3: Print your PDF onto the sticker paper
Step 4: Cut out individual stickers along cut lines or to desired size
Step 5: Peel backing and apply to clean, dry surfaces
Using Graphic Design Software
For custom designs beyond the standard PDF:
Step 1: Export your QR code from the PDF or screenshot it
Step 2: Open your preferred graphic editor:
Canva (free, user-friendly)
Adobe Illustrator or Photoshop (professional)
GIMP (free alternative)
Microsoft PowerPoint (simple option)
Step 3: Create your custom design:
Import the QR code image
Add your branding, logo, and colors
Include call-to-action text ("Join Our Loyalty Program!")
Add key benefits or special offers
Ensure QR code remains large and scannable (minimum 1.5" × 1.5")
Step 4: Export as PDF or image file for printing
Step 5: Print on sticker paper or send to professional printing service
Design Considerations for Stickers
QR code must be prominent:
Warning: QR codes require minimum 1.5" × 1.5" for close-range scanning and 3" × 3" or larger for distance scanning. Always use high contrast with black on white for most reliable scanning.
Adequate white space around code
Keep text minimal:
Clear headline: "Scan to Join" or "Get Rewards"
2-3 key benefits maximum
Easy-to-read font sizes
Brand consistency:
Use your logo and brand colors
Match the style of your other marketing materials
Professional appearance builds trust
Test before mass production:
Print one test sticker
Scan QR code from expected customer distance
Verify readability of all text
Check color accuracy
Strategic Placement
High-Impact Locations for Stickers
Entry and exit points:
Entry door glass (visible from outside)
Exit door (reminder as customers leave)
Welcome mat area or entrance wall
Checkout and payment areas:
Cash register counter (eye level while waiting)
Payment terminal area
Receipt pickup spot
High-traffic surfaces:
Windows facing street (attracts foot traffic)
Mirrors in restrooms or dressing rooms
Counters and service desks
Equipment (gym machines, salon chairs)
Waiting areas:
Near seating
On walls at eye level
Next to menus or reading materials
Placement Tips
Tip: Create 3-5 touchpoints throughout your location so customers encounter the QR code several times during their visit, dramatically increasing enrollment likelihood.
Eye-level positioning: Place stickers at natural sight lines where customers' eyes naturally land (typically 4.5-5.5 feet high).
Clean, accessible surfaces: Ensure stickers are on smooth, clean surfaces that customers can easily approach with their phones.
Good lighting: Verify adequate lighting for phone cameras to capture QR codes clearly.
No obstructions: Keep area around QR codes clear so customers can position phones comfortably for scanning.
Maintenance and Updates
Keeping Materials Fresh
Regular inspection:
Check table tents weekly for damage, spills, or fading
Inspect stickers monthly for peeling edges or wear
Replace immediately when materials look worn or unprofessional
Rotation schedule:
Replace table tents every 1-3 months even if not damaged
Update stickers every 3-6 months or when promotional messaging changes
Refresh during seasonal campaigns or program updates
Cleanliness:
Wipe down table tent holders regularly
Clean surfaces before applying new stickers
Ensure QR codes remain clearly visible and scannable
When to Update Materials
Program changes:
New rewards added to catalog
Changes to earning rules or benefits
Special promotions or limited-time offers
Seasonal updates:
Holiday-themed designs
Summer vs. winter messaging
Anniversary or milestone celebrations
Visual refresh:
Update designs to keep materials looking fresh
Align with new branding or marketing campaigns
Test new messaging or calls-to-action
Staff Training
Train team members to support physical materials:
Verbal Reinforcement
At greeting:
"Welcome! By the way, we have a loyalty program—there's a QR code on your table if you'd like to join."
During service:
"Have you joined our rewards program yet? You can scan the sticker on the counter to start earning points today."
At checkout:
"Don't forget to scan our loyalty QR code—it's on the table tent—so you'll earn rewards on this purchase!"
Answering Questions
Prepare staff to address common questions:
How the program works
What rewards customers can earn
How to scan QR codes (for customers unfamiliar with the process)
Where to find the card in their wallet after installation
Providing Assistance
Scanning help:
Show customers where the QR code is located
Demonstrate opening phone camera app
Help troubleshoot if scanning doesn't work immediately
Post-installation:
Explain how to use the digital card
Show where to view points or stamps
Mention when rewards can be redeemed
Best Practices
For Maximum Effectiveness
Combine with verbal promotion: Physical materials work best when staff also mentions the program. The combination of visual and verbal prompts significantly increases enrollment.
Keep it simple: Don't overcomplicate designs. A clear QR code with a simple call-to-action ("Join Now & Save") often outperforms cluttered designs.
Test scanning distance: Ensure customers can scan QR codes easily from where they'll be positioned (sitting at table, standing at counter, etc.).
Monitor and optimize: Track which locations generate the most enrollments and adjust placement accordingly.
For Professional Appearance
Use quality materials: Cheap, flimsy prints reflect poorly on your brand. Invest in decent cardstock for table tents and quality sticker paper.
Laminate when possible: Laminating table tents protects from spills and extends lifespan in food service environments.
Secure placement: Use table tent holders or strong adhesive for stickers to prevent shifting or falling.
Consistency across locations: If you have multiple locations, use the same designs for brand recognition and consistency.
Troubleshooting
QR Code Won't Scan
Problem: Customers report difficulty scanning the QR code
Solutions:
Verify adequate lighting in the area
Ensure QR code printed with sufficient contrast (dark on light background)
Check for glare on laminated surfaces—adjust angle or use matte lamination
Reprint if QR code appears faded or smudged
Test with multiple phone models to identify issues
Materials Get Damaged Quickly
Problem: Table tents or stickers deteriorate rapidly
Solutions:
Use heavier cardstock for table tents (80-110 lb weight)
Laminate table tents to protect from spills
Use outdoor-rated sticker material for high-wear locations
Apply clear protective coating over stickers
Replace proactively before materials look too worn
Low Enrollment Despite Materials
Problem: Materials are placed but few customers are joining
Solutions:
Train staff to verbally promote alongside materials
Increase QR code size for better visibility
Test different placements with higher visibility or dwell time
Enhance benefits messaging—make value proposition clearer
Add urgency or incentive: "Join today for 10 bonus points!"
Stickers Won't Adhere or Peel Off
Problem: Adhesive issues with stickers
Solutions:
Clean surface thoroughly before application (remove oils, dust)
Use stronger adhesive sticker paper (outdoor-rated)
Avoid textured surfaces—use smooth, flat areas
Press firmly and hold for 10-15 seconds after application
Consider removable adhesive for temporary campaigns
Frequently Asked Questions
Q: Can I edit the PDF before printing?
The downloaded PDF is a finished file optimized for printing. For custom designs, use graphic design software to create your own materials using the QR code extracted from the PDF.
Q: What size should I print the QR code?
The standard PDF includes an appropriately sized QR code. If creating custom materials, use minimum 1.5" × 1.5" for table tents (close-range) and 3" × 3" or larger for stickers in high-traffic areas.
Q: Can I print in black and white?
Yes, QR codes work perfectly in black and white. However, color printing helps incorporate your branding and makes materials more visually appealing.
Q: Do I need a special printer?
No, standard office inkjet or laser printers work fine. The PDF is formatted for A4 paper, which most printers support.
Q: How many copies should I print?
Print enough for all tables/locations plus 20-30% extra for replacements. For a 20-table restaurant, print 25-30 copies to have extras on hand.
Q: Can I use the same QR code on multiple materials?
Yes! Your loyalty card has one QR code that works on table tents, stickers, posters, or any other material. The same code can be used in multiple locations and formats.
Q: What if my card design changes?
The QR code itself doesn't change when you update your card's visual design or rewards. However, you may want to reprint materials if you significantly rebrand or change promotional messaging.
Q: Can I create materials for multiple cards?
Yes, download the PDF for each card separately and create distinct materials. Make sure to differentiate them clearly so customers know which program they're joining.
Q: What's better—table tents or stickers?
Both are effective in different contexts. Table tents work best where customers are seated (restaurants, waiting rooms). Stickers are more versatile for retail, service businesses, and high-traffic surfaces. Use both for maximum impact.
Q: How do I get professional printing done?
Take your PDF or custom design to a local print shop or online printing service (Vistaprint, MOO, PrintPlace). They can print on various materials and provide finishing options like lamination.
Q: Should I replace materials even if they look fine?
Yes, periodic replacement keeps materials looking fresh and professional. Even if undamaged, rotating designs every few months maintains customer interest and accommodates program updates.
Q: Can I add promotional text to the PDF?
The downloaded PDF is a static file. To add custom text or promotional messaging, use graphic design software to create new materials incorporating the QR code from the PDF.
Tip: For best results, combine printed materials with staff training and verbal promotion. The multi-touch approach significantly increases loyalty program enrollment rates.