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Weekly Statistics Report - Automated Email Performance Summaries

Learn about automated weekly statistics emails. Complete guide to receiving Monday morning performance reports, understanding included metrics, enabling or disabling delivery, troubleshooting email issues, and using weekly data effectively.

Michael Francis avatar
Written by Michael Francis
Updated this week

Overview

The Weekly Statistics Report is an automated email summary of your business performance sent every Monday morning, delivering the previous week's key metrics directly to your inbox. This convenient report provides dashboard insights without requiring you to log in, helping you stay informed about your loyalty programme's performance.

What the weekly report includes:

  • Previous week's visit statistics

  • Customer acquisition and retention metrics

  • Revenue and transaction data

  • Feedback ratings and satisfaction scores

  • Referral programme performance

  • Key performance indicators (KPIs) at a glance

Key benefits:

  • No login required—insights delivered to your email

  • Consistent Monday morning updates

  • Historical tracking via email archive

  • Easy sharing with team members

  • Quick performance overview for busy business owners

Before You Begin

Requirements:

  • Active Perkstar account

  • Valid email address associated with your account

  • Business activity during the previous week (for meaningful reports)

Important notes:

  • Reports send automatically every Monday

  • Covers the previous week (Monday-Sunday)

  • Sent to the email address on your account

  • Can be enabled or disabled in settings

  • Works for main accounts and sub-accounts

Understanding the Weekly Report

When Reports Are Sent

Delivery schedule:

  • Every Monday morning

  • Automatic delivery (no action required)

  • Covers previous week (Monday to Sunday)

  • Consistent timing each week

Note: Example timeline: Week: Monday, Jan 8 - Sunday, Jan 14. Report sent: Monday, Jan 15 (morning). Contains: All data from Jan 8-14

Why Monday mornings:

  • Start your week with performance insights

  • Weekend data is complete and processed

  • Time to plan week ahead based on trends

  • Industry standard for weekly reporting

What's Included in the Report

The weekly email contains dashboard statistics:

Visit metrics:

  • Total visits for the week

  • New customers acquired

  • Repeat customers count

  • Comparison to previous week

Activity metrics:

  • Total transactions

  • Average order value

  • New client signups

  • Cards issued

Retention data:

  • Weekly retention rate

  • Returning customer percentage

  • Churn indicators

Feedback summary:

  • Ratings received

  • Average satisfaction score

  • Positive feedback count

  • Dissatisfied members (if any)

Referral performance:

  • Referral link shares

  • Cards installed via referrals

  • New referral members

  • Revenue from referrals

Key highlights:

  • Week-over-week trends (up/down indicators)

  • Notable achievements or concerns

  • Quick summary for busy review

Format:

  • Email format (HTML or text)

  • Charts and graphs (visual representation)

  • Summary tables

  • Clear sections matching dashboard layout

Receiving Your Weekly Report

Default Behavior

Info: Reports are enabled by default. All accounts automatically receive weekly reports once you have activity to report, continuing every Monday indefinitely with no setup required.

Who receives reports:

Main account holder:

  • Reports sent to primary account email address

  • Full business performance data

  • All locations and cards (if multiple)

Sub-account holders (if applicable):

  • Each sub-account can receive their own report

  • Contains only their sub-account's data

  • Controlled independently from main account

Email Delivery

Where reports are sent:

  • Primary email address associated with your Perkstar account

  • Same email used for login

  • Check email settings if not receiving

Check your spam folder:

  • First few reports may land in spam

  • Mark as "Not Spam" or "Safe Sender"

  • Add sender to contacts/whitelist

  • Ensures future reports reach inbox

Email subject line:

  • Typically: "Weekly Statistics Report - [Your Business Name]"

  • Or: "Your Weekly Performance Summary"

  • Consistent subject for easy email filtering

Email from:

  • Usually from: noreply@perkstar.co.uk or similar

  • Automated system-generated email

  • Do not reply directly to report emails

Using the Weekly Report

Quick Review Strategy

Monday morning routine (5 minutes):

  1. Open weekly report email

  2. Scan key metrics (total visits, new customers, feedback scores)

  3. Check trends (up or down from previous week)

  4. Identify issues (declining visits, poor feedback, low retention)

  5. Note successes (growth, high satisfaction, strong referrals)

Action items:

  • Address any dissatisfied customer feedback immediately

  • Investigate unexpected declines

  • Capitalize on positive trends

  • Share highlights with team

Comparing Weeks

Track progress over time:

  • Keep weekly reports in dedicated email folder

  • Compare current week to previous weeks

  • Identify seasonal patterns

  • Measure impact of campaigns or changes

Note: Example analysis: Week 1: 100 visits, Week 2: 120 visits (+20%), Week 3: 115 visits (-4%), Week 4: 130 visits (+13%). Trend: Overall growth with minor fluctuations.

What to look for:

  • Consistent growth or decline

  • Seasonal patterns (holidays, weather, events)

  • Impact of promotions or marketing

  • Correlation between metrics (visits vs. revenue)

Sharing with Your Team

Easy team communication:

  • Forward weekly report to managers/staff

  • Discuss at Monday team meetings

  • Set goals based on weekly data

  • Celebrate wins, address challenges

Creating accountability:

  • Staff awareness of performance

  • Data-driven goal setting

  • Transparent progress tracking

  • Team engagement with results

Archiving and Record-Keeping

Tip: Email reports serve as historical record with automatic weekly documentation, no manual export required, easy search and retrieval, and simplified year-end analysis.

Email organization tips:

  • Create dedicated folder: "Weekly Stats Reports"

  • Apply automatic email filters/rules

  • Tag/label for easy sorting

  • Archive older reports periodically

Disabling Weekly Reports

Why You Might Disable

Reasons to turn off weekly reports:

  • You check dashboard regularly (don't need emails)

  • Email inbox clutter concerns

  • Prefer to access data on-demand

  • Multiple team members receiving duplicates

  • Switching to different reporting schedule

Reasons to keep enabled:

  • Convenient automatic reminders

  • Easy historical tracking via email

  • Busy schedule—need pushed insights

  • Sharing with stakeholders who don't have dashboard access

How to Disable Reports (Main Account)

Step-by-step process:

  1. Log in to your Perkstar account

  2. Navigate to Settings (usually left-hand menu or top-right profile menu)

  3. Look for Email Preferences, Notifications, or Reports section

  4. Locate Weekly Statistics Report setting

  5. Toggle OFF or uncheck the weekly report option

  6. Save changes

What happens after disabling:

  • No more weekly emails sent to your account

  • Dashboard data still available (unchanged)

  • Can re-enable anytime

  • Takes effect immediately (next scheduled report won't send)

To re-enable:

  1. Return to same settings location

  2. Toggle ON or check the box

  3. Save changes

  4. Next Monday's report will send

How to Disable Reports (Sub-Accounts)

If you manage sub-accounts:

Option 1: Disable for all sub-accounts (if main account controls)

  1. Log in to main account

  2. Go to Settings → Sub-Accounts or Multi-Location Settings

  3. Look for global weekly report settings

  4. Disable for all sub-accounts at once

  5. Save changes

Option 2: Disable per sub-account individually

  1. Log in to specific sub-account (or access via main account)

  2. Go to that sub-account's Settings

  3. Find Weekly Statistics Report setting

  4. Toggle OFF for that sub-account only

  5. Save changes

  6. Repeat for other sub-accounts if needed

Sub-account independence:

  • Each sub-account has separate report settings

  • Disabling main account doesn't automatically disable sub-accounts

  • Sub-account holders can control their own reports (if they have access)

Why manage sub-account reports:

  • Some locations don't need weekly emails

  • Reduce email volume for multi-location managers

  • Specific managers prefer dashboard over emails

  • Consolidate reporting to main account only

Troubleshooting

"I'm not receiving weekly reports"

Check these factors:

1. Email delivery:

  • Check spam/junk folder

  • Search inbox for "weekly statistics" or "performance report"

  • Verify email address in account settings is correct

  • Check email filters aren't blocking

2. Settings enabled:

  • Go to Settings → Email Preferences

  • Verify weekly report is toggled ON

  • Save settings even if already enabled (refreshes configuration)

3. Sufficient activity:

  • If brand new account with no transactions, nothing to report

  • Reports require at least some weekly activity

  • First report sends after first full week of operation

4. Email server issues:

  • Corporate email servers may block automated emails

  • Check with IT department about whitelist

  • Try changing account email to personal email temporarily

5. Account status:

  • Ensure account is active and in good standing

  • Payment issues can affect email delivery

  • Verify account hasn't been suspended

"Reports are going to spam"

Fix spam filtering:

Immediate actions:

  1. Find report in spam folder

  2. Mark as "Not Spam" or "Safe Sender"

  3. Move to inbox

  4. Add sender email to contacts

Long-term solutions:

  • Whitelist: noreply@perkstar.co.uk (or actual sender address)

  • Create email filter rule to always deliver to inbox

  • Check corporate email security settings

  • Contact IT to whitelist if corporate email

Gmail specific:

  • Click three dots on email → "Filter messages like this"

  • Create filter: "Never send to Spam"

Outlook specific:

  • Right-click email → "Junk" → "Never Block Sender"

"Report is empty or shows no data"

Possible causes:

No activity last week:

  • If zero transactions/visits previous week, report may be minimal

  • This is normal—report reflects actual performance

  • Solution: Drive more activity, reports will be more robust

Data sync issues:

  • Rare technical glitch in data processing

  • Check dashboard—if dashboard has data, report should too

  • Contact support if dashboard shows data but report doesn't

New account:

  • Very first report may have limited data

  • Needs full week of operation first

  • Subsequent reports will be more complete

"Want to change report frequency or content"

Current limitations:

  • Weekly frequency is standard (cannot change to daily/monthly via settings)

  • Content is pre-determined dashboard summary (cannot customize sections)

Alternatives:

For more frequent updates:

  • Check dashboard directly (real-time data)

  • Export dashboard data manually

  • Set up custom reports if platform supports

For less frequent updates:

  • Disable weekly reports

  • Check dashboard monthly on your own schedule

  • Export data as needed

For custom content:

  • Use dashboard export features

  • Create manual reports with specific metrics

  • Contact support about enterprise custom reporting options

"Receiving duplicate reports"

Why this happens:

  • Multiple accounts with same email address

  • Main account + sub-accounts using same email

  • Email forwarding creating duplicates

Solutions:

  • Use different email addresses for main vs. sub-accounts

  • Disable reports for duplicate accounts

  • Check email forwarding rules

  • Consolidate to one account receiving reports

Best Practices

Establishing Monday Routine

Make weekly reports actionable:

Create consistent review process:

  1. Open report first thing Monday morning

  2. Review key metrics (5 minutes)

  3. Note trends and anomalies

  4. Create action items for the week

  5. Share highlights with team

Tip: Example Monday routine: 9:00am: Open weekly report, 9:05am: Review metrics and trends, 9:10am: Create action items based on data, 9:15am: Team meeting—share insights and goals, Week ahead: Execute on action items.

Setting Goals Based on Reports

Use weekly data for goal-setting:

Example goal progression:

  • Week 1 baseline: 100 visits

  • Week 2 goal: 110 visits (+10%)

  • Week 3 goal: 115 visits (continued growth)

  • Adjust goals based on actual performance

SMART goals from report data:

  • Specific: "Increase visits from 100 to 110"

  • Measurable: Report shows exact visit count

  • Achievable: Based on historical trends

  • Relevant: Tied to business objectives

  • Time-bound: Weekly tracking

Combining with Dashboard Access

Weekly report complements dashboard:

Use reports for:

  • Quick overview without login

  • Historical email archive

  • Sharing with non-dashboard users

  • Weekly trend monitoring

Use dashboard for:

  • Real-time data

  • Deep-dive analysis

  • Customer-specific details

  • Detailed graphs and breakdowns

  • Immediate decision-making

Best of both:

  • Monday: Review weekly report for overview

  • During week: Check dashboard for real-time insights

  • End of month: Deep dashboard analysis

  • Quarterly: Review accumulated weekly reports for trends

Frequently Asked Questions

Can I change what day weekly reports are sent?
No, reports are sent every Monday by default and this cannot be customized. Monday is chosen to provide weekend data and start-of-week insights.

Can I receive reports for multiple locations separately?
Yes, if you have sub-accounts for different locations. Each sub-account can receive its own report with location-specific data. Configure in sub-account settings.

Will I receive a report if I had no activity last week?
It depends on the system. Some send a minimal report showing zeros, others skip sending if there's no data. Check your inbox or settings for your platform's behavior.

Can I forward reports to my manager or team?
Yes, simply forward the email. However, if multiple team members need regular reports, add their email addresses to your account or give them dashboard access instead.

What if I disabled reports but want last week's data?
Log into your dashboard and select the previous week's date range. All data is available in the dashboard regardless of email report settings.

Are reports sent in my local time zone?
Reports are typically sent based on account time zone settings. Check your account preferences to verify. Monday morning delivery time may vary by location.

Can I customise which metrics appear in the weekly report?
Most systems provide a standard report format that cannot be customised. For custom reports, use dashboard export features or contact support about advanced reporting options.

Do weekly reports count against my email quota or plan limits?
No, automated weekly reports do not count against any email sending limits. They're a platform feature included with your account.

What if my email address changes?
Update your email address in account settings. Future reports will automatically send to the new address. Past reports remain in your old email inbox.

Can I access past weekly reports if I deleted the emails?
Unfortunately, if emails are deleted, they cannot be retrieved from the Perkstar system. However, all historical data is available in your dashboard—just select past date ranges to view equivalent information.


Tip: Need help with weekly reports? Contact support for assistance with email delivery issues, report interpretation, or customizing your notification preferences.

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