The story of petgood has its roots in 2020, when our founder, Pernilla, welcomed Siri, a yellow Labrador into her family. Finding a dog food that would make Siri and the planet happy and healthy, was a real struggle. While investigating the different options on the market, she learned the pet food industry was accountable for 25% of the global meat production*, and in desperate need of a revolution. This was the starting point of petgood (previously FUNCiFUR). In 2022, we also welcomed the cats to the revolution.

petgood's purpose is to contribute to a more transparent and sustainable pet world. If you are like us and want your furry friend to eat healthy while minimising your pawprints, we invite you to join the pet food revolution. Together we are petgood. The do good pet food! 💜

* Environmental impacts of food consumption by dogs and cats

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