Search terms
Search terms - sometimes known as keywords - are the basic building blocks of Pi’s data. These search terms are tracked in search engines. It is the search terms in your account that are tracked in search engines, which provide the position data that drives our tools and insights.
Pi is capable of tracking multiple search engines across various markets to cater to a wide range of region-specific data, depending on your business needs. Pi can also cover search engines depending on the device i.e. Desktop or Mobile.
Query
A Query = one search term tracked in one search engine.
Examples:
‘black dress’ tracked in Google UK Desktop = 1 query
‘black dress’ tracked in Google UK Desktop & Google UK Mobile = 2 queries
Unique queries
Each query is only charged once, even if it’s tracked in multiple workspaces.
Monitoring search beyond traditional search engines
Alongside tracking search terms in traditional search engines, Pi enables you to monitor the questions and prompts people ask LLMs and understand how brands and websites appear within AI-generated responses.
Traditional search tracking measures how sites perform within search engine results, including their ranking positions and visibility. LLM Monitoring provides a different view of search presence, allowing you to investigate which brands LLMs mention and which websites and URLs they cite as sources across relevant prompts.
Together, these datasets can give you a broader understanding of search visibility: how your site performs in traditional search results and how your brand and content are represented within emerging AI-generated search experiences.
Pi's dedicated LLM Monitoring tools let you explore LLM responses at the question level and monitor site citations and brand mentions over time.
Quota
Quota usage is based on the number of queries multiplied by the cost per query for that search engine.
Most search engines have a cost per query of 1.
Some premium search engines (e.g. LLM tracking) have a higher cost per query.
Search engine (Examples) | Cost per query |
LLM (ChatGPT & Google AI Mode LLM) | 50 |
Google AI Mode | 3 |
Google UK Mobile | 1 |
Quota usage
Each unique query (i.e. a search term and search engine combination) generally consumes one unit of your quota. Some specialised search engines may consume more. For example, tracking a query in LLM tracking counts at a premium rate of 50 quota units for every 1 query tracked. This is because LLM tracking uses advanced processing to deliver more accurate, context-aware results.
Frequency
There are separate quotas for daily and weekly tracking.
Any search term tracked in daily can also be added to weekly for free.
Discover more
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