Effective Date: 09-09-2021
1. Introduction
Welcome to Ping Culture Ltd, also known as Pingfluence (referred to as "we," "our," or "us" throughout this Privacy Policy). We are committed to safeguarding the privacy and security of your personal data. This Privacy Policy outlines in detail how we collect, use, share, and protect your personal information when you use our website, mobile applications, products, and services (collectively, the "Services").
2. Data Controller Information
Ping Culture Ltd, with its registered office at 23 Keith Grove London, is the data controller responsible for the processing of your personal data.
3. Types of Data Collected
We collect the following types of personal data with a focus on security:
Contact Information: This may include your name, email address, postal address, and phone number. We use encryption protocols to protect the transmission of this data.
Account Information: When you create an account, we collect information such as your username and password. We store your password securely using hashing algorithms to prevent unauthorised access.
Usage Data: We may collect data related to your use of our Services, including pages visited, actions taken, and interactions with content. This data is anonymized and aggregated to protect your identity.
Device Information: We collect information about the device you use to access our Services, including device type, operating system, and browser type. We use this information to enhance security and identify suspicious activities.
Location Data: With your explicit consent, we may collect your location data to provide location-based services. This data is securely transmitted and stored.
4. Methods of Data Collection
We employ industry-standard security practices for data collection:
Information you provide directly when you use our Services is encrypted during transmission.
Automated technologies, such as cookies and similar tracking technologies, are used to enhance user experience and analyze usage patterns. We ensure that all data collected through these technologies is protected.
5. Purpose of Data Collection
We collect and process your personal data for the following purposes with a strong focus on security:
To provide and improve our Services: We employ encryption and secure protocols to protect data during transit and storage.
To communicate with you: All communication channels are secured using encryption technologies.
To personalise your experience: We use pseudonymisation techniques to protect your identity while providing personalised content and recommendations.
To send you marketing communications: You have control over your communication preferences, and we ensure the security of your contact information.
6. Legal Basis for Data Processing
Our legal basis for processing personal data includes your consent (where applicable), contractual necessity, and legitimate interests, always with a focus on data security.
7. Data Sharing and Third Parties
We may share your personal data with third parties only when necessary for the secure operation of our Services:
Service providers: We ensure that our service providers adhere to strict security standards and data protection obligations.
Analytics and advertising partners: We select partners who prioritise data security and privacy.
Legal and regulatory authorities: Data sharing is done in accordance with applicable laws and regulations to protect your rights.
8. Data Sharing with Venues and Brands
When users redeem offers and collaborate with venues and brands through our app, certain data sharing and collaboration processes are initiated. We take data security and privacy seriously in these interactions and have implemented measures to protect your information.
Data Shared with Venues and Brands:
When an influencer redeems an offer and collaborates with a venue or brand, the following information may be shared with the respective venue or brand:
Name: To facilitate the collaboration the name is needed
Social Media Handles: To facilitate collaboration and promotional activities, the influencer's social media handles (e.g., usernames on social platforms) may be shared with the venue or brand.
Purpose of Data Sharing:
The data shared with venues and brands is intended for the following purposes:
Collaboration Facilitation: Sharing this information is necessary to enable effective collaboration between influencers and venues/brands, ensuring that both parties can benefit from the offer redemption.
Communication: The shared contact information (name and social media handles) may be used for communication regarding collaboration logistics, promotional activities, and offer-related matters.
Influencer Consent:
We ensure that influencers explicitly consent to this data sharing when they choose to redeem an offer and collaborate with a venue or brand. This consent is part of the sign up process.
Data Security:
We take robust measures to protect the information shared during collaborations:
Data is transferred securely using encryption protocols to prevent unauthorised access during transmission.
We require venues and brands to adhere to strict data protection and security standards when handling influencer data.
Influencers can manage their consent and preferences for data sharing at any time through the app's settings.
User Rights:
Users retain the rights outlined in Section 10 of this Privacy Policy, including the right to access, rectify, delete, or restrict the processing of their data. If you have questions or concerns regarding data sharing with venues and brands, please contact us using the contact information provided in Section 16.
9. User-Generated Content Licensing
When users complete offers with brand partners on the app or with Pingfluence directly, they may be required to upload content, which includes but is not limited to text, images, videos, or other media (referred to as "User-Generated Content" or "UGC"). It's important to note that by uploading User-Generated Content in these contexts, users grant Pingfluence a broad license to use, reproduce, modify, and distribute this content.
User-Generated Content Licensing Terms:
When users upload User-Generated Content in connection with offer completions, the following licensing terms apply:
License to Pingfluence: By uploading User-Generated Content, users grant Pingfluence a non-exclusive, royalty-free, worldwide, sublicensable, and transferable license to use, reproduce, modify, adapt, publish, translate, distribute, and display the content in any form, medium, or technology now known or hereafter developed. This license is granted for the purpose of promoting, operating, and improving the app and related services.
User Consent:
Users should be aware that by uploading User-Generated Content in connection with offer completions, they are providing explicit consent to the licensing terms outlined above. Users have the option not to upload content if they do not agree with these terms.
User Ownership of Content:
Users retain ownership of the User-Generated Content they upload. This license granted to Pingfluence is solely for the purpose of using the content within the app and related services.
Content Moderation:
Pingfluence reserves the right to moderate and review User-Generated Content to ensure compliance with our content guidelines and policies. Content that violates these guidelines may be removed.
User Rights:
Users can request the removal of their User-Generated Content by contacting us using the contact information provided in Section 16. Upon request, we will make reasonable efforts to remove the content, although some residual copies may remain in our backups or archives.
10. User Rights
You have robust rights regarding your personal data, including the right to access, rectify, delete, or restrict its processing. Our security protocols ensure that only authorised personnel can access and process your data upon your request.
11. Data Retention
We retain your personal data for the shortest time necessary for the purposes outlined in this Privacy Policy, and securely delete or anonymise it when no longer needed.
12. Security Measures
We employ state-of-the-art security measures:
Encryption: Data is encrypted both in transit and at rest using strong encryption algorithms.
Access Controls: Only authorised personnel have access to your data, and their access is monitored and audited.
Regular Security Assessments: We conduct frequent security assessments and audits to identify and mitigate potential vulnerabilities.
13. Cookies and Tracking
We use cookies and tracking technologies responsibly to enhance your experience while ensuring the privacy and security of your data. You can manage your cookie preferences through our secure settings.
14. Consent and Opt-Out
You have full control over your consent and the ability to opt out of specific data processing activities. We maintain an auditable trail of consent changes for your protection.
15. Children's Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal data from children. Parental consent is required where applicable by law.
16. International Data Transfers
If we transfer your data internationally, we use industry-standard safeguards and ensure compliance with data protection laws to protect your data.
17. Updates and Changes
We may update this Privacy Policy to reflect changes in our data practices or legal requirements. We will notify you of any material changes and their security implications.
18. Contact Information
If you have questions or concerns about your privacy or this Privacy Policy, please contact our dedicated Data Protection Officer at support@pingfluence.com.