Pingfluence Brings The Mega Influencers

Fairgame is a unique venue bringing the fairground into the 21st century with its immersive digital gaming experience.

Not shy of influencer collaborations, Fairgame were looking for larger influencers and celebrities to highlight their venue and came to Pingfluence to fulfil the task after hearing about our database of creators and celebrities.

We created 2 offers on the Pingfluence app. One for those with over 100k followers and one for those with 5k or more. By tiering the offers we were able to tailor the content requirements, making higher requirements for smaller influencers and lower ones for the larger influencers.

We listed this offer followed by strategic push notifications and of course our Whatsapp community were notified.

We hand picked 30 influencers with each one showing up to the event and creating incredible content.

In only a week we have over 100 applications for the event including 5 influencers with over 100k as we as one reality TV star.

The event itself saw each influencer posting content linking to the venue and reaching a combines audience of over 2 million people. Fairgame then saw a massive spike in bookings the following weeks.

A usual influencer event requires an expensive PR company to come in and do the influencer invites with a budget needed for larger influencers alone.

By using Pingfluence, Fairgame were able to get the mega influencers as well as smaller ones with each of them creating carefully crafted content to showcase the experience.