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28-50 Chelsea

Testing the waters

Oliver Andersen-Cox avatar
Written by Oliver Andersen-Cox
Updated over a year ago

The Birth Of The Mixer

One of our initial and truly remarkable collaborators at Pingfluence was none other than the prestigious 28-50 restaurant chain, an exquisite culinary gem gracing the vibrant streets of London.

Upon warmly embracing four of their splendid dining establishments onto our innovative platform, we embarked on an engaging dialogue to chart their visionary course and pinpoint areas where our expertise could truly shine.

The concept of exposure emerged as a paramount concern, a challenge they faced when it came to securing fresh reservations. After a captivating exchange of ideas, we devised an ingenious solution - an exclusive influencer affair. Imagine this: their establishment elegantly showcased on our app, adorned with a tantalizing event proposition.

Envision a soirée tailored for influencers, unfolding within the confines of their enchanting venue. A night adorned with sumptuous gastronomy and libations, meticulously orchestrated by our team. This immersive event experience ensures influencers revel in a private haven while we curate an unforgettable evening.

Elevate your establishment’s allure with our influencer event, a radiant beacon of exclusivity on the culinary landscape.

How We Did It

We listed the offer with details for the night and pushed it out to our newly formed community.

In only 1 week we had fully filled the event of 40 spaces with a range of foodies, reality TV stars and creators.

One of our creators, Bar Markovich has recently been on Britain's Got Talent and offered to play a set at the event to which we accepted.

The Result

40 incredible influencer showed up and enjoyed a wonderful night sampling everything 28-50 had to offer and created over 200 pieces of content which booked out the restaurant for the next few weeks.

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