State of Play has firmly established itself as a prominent presence in the Pingfluence event realm, and our excitement reached new heights when they extended an invitation to us. They entrusted us with the task of mobilizing our vibrant community, comprising influencers, creators, and celebrities, to participate in the grand launch of their spectacular new venue nestled within the iconic Power Station in Battersea.

Given the luxury of a two-week time frame to orchestrate this endeavour, we meticulously devised a tailored campaign strategy. This campaign included the introduction of two distinct offers, strategically showcased on the platform, along with a personalised outreach effort by our dedicated team.

The genius behind presenting two separate offers was to accommodate the diverse needs of our influencers. Smaller influencers were given the opportunity to create an abundance of content, while larger influencers had a lighter content load. Our aim was to curate a well-rounded social media presence, comprising permanent social posts in the form of reels and static posts, juxtaposed with the ephemeral "on the night" impact generated through engaging stories.

The event itself witnessed a phenomenal turnout, with over 100 influencers in attendance. They enthusiastically showcased an array of awe-inspiring games and offerings presented by Bounce, creating a memorable and dynamic experience that resonated with our community and beyond.