Understanding Pipedrive’s 2025 plan changes

In 2025, we introduced a new pricing and packaging structure across all Pipedrive plans. This repackaging reflects how our product has evolved – bringing key features and limits into better alignment with how customers use Pipedrive today.

Our goal is to simplify plan offerings, ensure long-term platform stability, and improve the customer experience across all business sizes.

As part of this change, you’ll notice that the number of plans and their names have been updated. The new lineup: Lite, Growth, Premium, and Ultimate is designed to better reflect what each plan offers in terms of features and scale.

If you're currently on Pipedrive’s Essential plan and looking for more flexibility and features, our Lite plan offers additional tools and higher limits to support your workflow, without requiring you to change how you use Pipedrive day-to-day.

This article outlines what you gain by moving to the Lite plan, and what to expect in the process.

With deal card customization, you can control what information shows directly in your pipeline view. This helps your team:

It’s a simple way to speed up deal reviews without opening every card.

For added security, Lite allows admins to require all users to log in using 2FA. This helps you:

Unlike optional 2FA, enforcement ensures consistency across your whole team.

Lite includes web-to-mobile calls, which allow you to:

This feature is ideal for sales reps on the move or hybrid teams that need to react quickly without switching platforms.

Essential users are limited to 2,000 active leads + deals per user, while Lite increases that limit to 2,500 per user.

Note: If you're over the Essential plan’s limit, moving to Lite means you won't need to delete or archive any data. As long as you're under the new 2,000-item limit, you can keep working without interruption.

You can switch to the Lite plan anytime through Billing > Manage subscription in your account settings.

Note: Moving to the Lite plan will automatically update your subscription to Pipedrive’s latest list pricing.

If you're currently on Pipedrive’s Advanced plan and looking for more flexibility and features, our Growth plan offers additional tools and higher limits to support your workflow, without requiring you to change how you use Pipedrive day-to-day.

This article outlines what you gain by moving to the Growth plan, and what to expect in the process.

These advanced forecasting tools help you budget and plan with confidence:

These tools help sales managers and reps stay proactive, not reactive.

Pulse Sequences is a new feature included from the Growth plan.

Get a complete view of every interaction with your contacts, all in one place:

It’s a visible way to stay informed and build stronger, more relevant relationships with every contact.

By moving to the Growth plan, you’ll also get access to:

Note: If you're over the Advanced plan’s limits, moving to Growth means you won't need to delete or archive any data. As long as you're under the new limits, you can continue working without interruption.

You can switch to the Growth plan anytime through Billing > Manage subscription in your account settings.

Note: Moving to the Growth plan will automatically update your subscription to Pipedrive’s latest list pricing.

If you're currently on Pipedrive’s Professional plan and looking for more flexibility and features, our Premium plan offers additional tools and higher limits to support your workflow, without requiring you to change how you use Pipedrive day-to-day.

This article outlines what you gain by moving to the Premium plan, and what to expect in the process.

Premium gives you access to custom deal scoring based on your chosen criteria and firmographic data enrichment, meaning:

Collaborate more efficiently with a shared email space for your team. With Team inbox, you can:

By moving to the Premium plan, you’ll also get access to:

Note: If you're over the Professional plan’s limits, moving to Premium means you won't need to delete or archive any data. As long as you're under the new limits, you can continue working without interruption.

You can switch to the Premium plan anytime through Billing > Manage subscription in your account settings.

Note: The Premium plan is priced at $79 per month per seat when billed monthly, and $49 per month per seat when billed annually. It is more cost-effective compared to the Professional plan when add-ons like Projects and LeadBooster are included.

Moving to the Premium plan will automatically update your subscription to Pipedrive’s latest list pricing.

If you're currently on Pipedrive’s Power plan and looking for more flexibility and features, our Premium plan offers additional tools and higher limits to support your workflow, without requiring you to change how you use Pipedrive day-to-day.

This article outlines what you gain by moving to the Premium plan, and what to expect in the process.

We’ve made our lead generation add-on included on the Premium plan, giving you access to:

For added security, Premium allows admins to require all users to log in using 2FA. This helps you:

Unlike optional 2FA, enforcement ensures consistency across your whole team.

Power users are limited to 10 custom permission sets per company, while Premium increases that limit to 15.

Power users are limited to 50 enrichment credits, while Premium doubles that limit to 100.

You can switch to the Growth plan anytime through Billing > Manage subscription in your account settings.

Note: Moving to the Premium plan will automatically update your subscription to Pipedrive’s latest list pricing.

As part of Pipedrive’s updated packaging, customers currently on the Enterprise plan may move to the new Ultimate plan. This article outlines the key differences between the two plans for reference.

This article outlines what you gain or lose by moving to the Ultimate plan, and what to expect in the process.

While the Ultimate plan includes many of the same tools and capabilities, some limits that were previously unlimited on the Enterprise plan are now capped.

These limits reflect industry best practices and are designed to:

The goal is to make sure Pipedrive remains efficient and scalable for everyone.

Note: As a result of these changes, the Ultimate plan is generally priced lower than Enterprise. For the most accurate and up-to-date pricing, visit our pricing page.

We’ve made our lead generation add-on included on the Ultimate plan, giving you access to:

You can switch to the Ultimate plan anytime through Billing > Manage subscription in your account settings.

Note: Moving to the Ultimate plan will automatically update your subscription to Pipedrive’s latest list pricing.