What are the pricing options and costs for Pipedrive's Campaigns and email marketing features?
Pipedrive offers a range of pricing options for its CRM plans and Campaigns add-on, tailored to meet the needs of different users and businesses. Below is a detailed breakdown of the pricing structure, including base plans, add-ons, discounts, and specific scenarios.
Overview of Campaigns Pricing
Pipedrive's pricing structure includes base CRM plans and optional add-ons like Campaigns for email marketing. The costs vary depending on the plan tier, the number of users, and the number of email marketing subscribers. Discounts are available for annual payments.
Base Plan Costs and Features
Pipedrive offers multiple CRM plans, each with different features and email account synchronization limits:
Lite Plan: The entry-level plan costs $24/month per user when billed monthly or $168/year per user when billed annually. This plan supports one email account per user.
Higher-Tier Plans: Premium plans allow multiple email accounts per user. For detailed pricing and features, refer to Pipedrive's official pricing documentation.
Add-On Pricing and Features
The Campaigns add-on enables email marketing capabilities and is billed separately from the base CRM plans. Pricing is based on the number of active subscribers:
Campaigns Standard: - Monthly: €1,017 for 300,000 subscribers - Annually: €10,143 (€845/month)
Campaigns Premium: - Monthly: €1,526 for 300,000 subscribers - Annually: €15,255 (€1,271/month)
For subscriber counts above 100,000, users can request a custom quote through the billing page.
Discounts and Payment Options
Significant savings are available for annual payments:
Lite Plan Discounts: Switching to annual billing reduces the cost from $24/month to $168/year per user, saving $100 per seat. An additional 3% discount may apply, further lowering the cost to $151.20/year per user.
Campaigns Add-On Discounts: Annual payments for the Campaigns add-on save approximately 17% compared to monthly billing.
FAQs for Specific Scenarios
How is the monthly price calculated for multiple users with CRM and Email Marketing?
The total monthly cost is calculated as: (CRM plan price + Email Marketing add-on price) × number of users. For example, for 6 users, multiply the combined cost of the selected CRM plan and Email Marketing add-on by 6.
How do I enable email campaign capabilities?
To enable email campaigns, add the Campaigns extension to your account. This add-on is billed separately and is not included in any base CRM plan. For example, if you are on the Growth plan (€49/month for one seat), the Campaigns add-on fee will be charged in addition to the base plan fee.
What is the cheapest plan for sending a single email to 300,000 subscribers?
The cheapest option includes:
A Lite plan subscription (€14/month if paid annually).
The Campaigns Standard add-on (€845/month if paid annually for 300,000 subscribers). This combination allows unlimited email sending to your active subscribers.
How can I get pricing for more than 100,000 email marketing subscribers?
For subscriber counts exceeding 100,000, submit a quote request through the billing page. Pipedrive's team will provide pricing details for higher volumes.
For the most accurate and up-to-date pricing information, visit Pipedrive's official pricing page or contact their support team.